Ancient acupuncture with modern tools.
In my last article, I discussed the definition of marketing. Here’s a quick review of that information: Marketing is NOT advertising. Advertising is what you do when you have finished the marketing process. It is the HOW of the equation. How do you spread your message? Advertising! Marketing is the... Read more
The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve.... Read more
In my last Practice Management Blog (click here) I talked about all of the OTHER things you have to manage in your practice! Today’s acupuncturist is running a small business. As a small business, the most important thing you must do in your business is MARKETING. Everything else is driven by... Read more
I don’t like New Year’s resolutions. Oh, I’ve tried them before, and frankly found it a waste of time. The trouble is this: once I’ve resolved to do something, or not do something, and then failed even once, the resolution is broken and soon forgotten. It’s a high-stakes gamble that I seem... Read more
Editor’s Note: This article was originally published in 2014. The referral marketing strategies discussed are timeless and remain highly effective for growing an acupuncture practice today. Finders Keepers: The Secret to Relationship-Based Marketing By Kimberly Thompson, LAc Becoming a successful practitioner has less to do with what you learned in... Read more
How do you build a successful practice? A major goal of our 2014 Seminar was to give you the answer to that question. It all starts with a framework. Imagine building a house without proper framing…it simply wouldn’t work! Day 3 of the seminar is designed to give you the... Read more
Do you have a successful “specialty” treatment program? I like Specialty Treatment programs! From a marketing perspective, they are excellent tools. They effectively target a VERY specific audience. They are relatively easy to promote and are often associated with a very large support group from which to attract referrals. Perhaps... Read more
So, I have this problem that’s been bothering me more and more lately. Every time I think about it, I’m reminded of my kids… As you may know, I have a lot of kids–9 of them in fact. It’s a fairly common occurrence for my kids to complain to me... Read more
Don’t be SO busy that you forget to complete your CEU credits! As an Exercise Physiologist I have to renew mine every 2 years…not long ago I forgot about the CEU requirements! What did I do? Yep, you guessed it, I pleaded, threatened, begged and stomped around like a... Read more
Hello Friends, I just got back yesterday from the Pacific Symposium in San Diego. If you haven’t been before, this is a tremendously good symposium and trade show for acupuncture, sponsored by Pacific College of Oriental Medicine (PCOM). I’ve been going every year for quite a few years now, and... Read more
When I was seventeen, I decided to study Tae Kwon Do. I visited several different schools to find a teacher with the “right” philosophy. Some schools were militant, others were “feel good” schools. I was looking for an instructor who would teach me competitive fighting while also teaching me the... Read more
I’m sure many of you are into social networking. Did you know Miridia Technology has a Facebook page? Of course we do, because we are THE technology company for acupuncturists–and we love to communicate with our practitioners through modern technology! I love that I get paid to “socialize” and become... Read more
Do you get referrals from chiropractors? If not, then you are missing out on a valuable referral source. I actually get quite a few each month. This may sound surprising, but I really do. Most chiropractors are obviously capable of taking care of musculoskeletal pain conditions on their own, so... Read more
Editor’s Note: This article was originally published in 2012. References to AcuGraph 5 reflect the software version available at the time; the current version is AcuGraph CS. The clinical techniques described remain fully applicable. Isn’t it exciting? After all of the vacations, reunions and hot summer days…the kids are now... Read more
I hope you had a great weekend! My Saturdays are filled with projects around the house. My kids will tell you that if there’s nothing that needs to be done, I’ll create a project! (They’re not always happy about that!) I find it rewarding, and actually relaxing, to spend a... Read more