Ancient acupuncture with modern tools.
In my last article, I discussed the definition of marketing. Here’s a quick review of that information: Marketing is NOT advertising. Advertising is what you do when you have finished the marketing process. It is the HOW of the equation. How do you spread your message? Advertising! Marketing is the... Read more
The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve.... Read more
In my last Practice Management Blog (click here) I talked about all of the OTHER things you have to manage in your practice! Today’s acupuncturist is running a small business. As a small business, the most important thing you must do in your business is MARKETING. Everything else is driven by... Read more
Do you have a successful “specialty” treatment program? I like Specialty Treatment programs! From a marketing perspective, they are excellent tools. They effectively target a VERY specific audience. They are relatively easy to promote and are often associated with a very large support group from which to attract referrals. Perhaps... Read more
So, I have this problem that’s been bothering me more and more lately. Every time I think about it, I’m reminded of my kids… As you may know, I have a lot of kids–9 of them in fact. It’s a fairly common occurrence for my kids to complain to me... Read more
Don’t be SO busy that you forget to complete your CEU credits! As an Exercise Physiologist I have to renew mine every 2 years…not long ago I forgot about the CEU requirements! What did I do? Yep, you guessed it, I pleaded, threatened, begged and stomped around like a... Read more
Hello Friends, I just got back yesterday from the Pacific Symposium in San Diego. If you haven’t been before, this is a tremendously good symposium and trade show for acupuncture, sponsored by Pacific College of Oriental Medicine (PCOM). I’ve been going every year for quite a few years now, and... Read more
When I was seventeen, I decided to study Tae Kwon Do. I visited several different schools to find a teacher with the “right” philosophy. Some schools were militant, others were “feel good” schools. I was looking for an instructor who would teach me competitive fighting while also teaching me the... Read more
I’m sure many of you are into social networking. Did you know Miridia Technology has a Facebook page? Of course we do, because we are THE technology company for acupuncturists–and we love to communicate with our practitioners through modern technology! I love that I get paid to “socialize” and become... Read more
Do you get referrals from chiropractors? If not, then you are missing out on a valuable referral source. I actually get quite a few each month. This may sound surprising, but I really do. Most chiropractors are obviously capable of taking care of musculoskeletal pain conditions on their own, so... Read more
Isn’t it exciting? After all of the vacations, reunions and hot summer days…the kids are now heading back to school! Even if you don’t have kids, or they are grown, Back to School brings a collective sigh of relief since that’s when patients return to their normal schedule and practices... Read more
I hope you had a great weekend! My Saturdays are filled with projects around the house. My kids will tell you that if there’s nothing that needs to be done, I’ll create a project! (They’re not always happy about that!) I find it rewarding, and actually relaxing, to spend a... Read more
How is your practice doing? Summertime is slow for many practitioners, which makes it the perfect time to reflect on the past six months and evaluate what’s been working…or not! Your vision certainly includes financial success for your practice. Let’s work together to calculate your patient Attrition/Retention rate and improve... Read more
If you grew up in the United States, you probably watched TV shows that centered around a medical doctor…the “Family Practitioner!” Do you remember: Ben Casey MD, Marcus Welby MD, Trapper John MD, Quincy ME, Dr. Quinn Medicine Woman? The episodes focused on the relationship the doctor developed with the... Read more
Many of my articles talk about how to attract the public to you, drawing in new patients who would, otherwise, not even consider seeing an Acupuncturist. I often talk about ‘screening’ a patient and using the “Screening Module.” However, I wonder if you’re asking yourself: “What is this Screening Module... Read more