Ancient acupuncture with modern tools.
In my last article, I discussed the definition of marketing. Here’s a quick review of that information: Marketing is NOT advertising. Advertising is what you do when you have finished the marketing process. It is the HOW of the equation. How do you spread your message? Advertising! Marketing is the... Read more
The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve.... Read more
In my last Practice Management Blog (click here) I talked about all of the OTHER things you have to manage in your practice! Today’s acupuncturist is running a small business. As a small business, the most important thing you must do in your business is MARKETING. Everything else is driven by... Read more
Have you been following Dr. Jake Fratkin’s guest articles? If’ you’ve missed them, here are the links…click below and catch up! Dr. Jake Fratkin #1: “They didn’t Teach this in Acupuncture School“ Dr. Jake Fratkin #2: “Acupuncture’s Quiet Controversy“ Dr. Jake Fratkin #3: COMING SOON! At the end of Part... Read more
Is THIS your Dream job? Are you doing things you thought you’d never do? You might not have planned on all this “business stuff.” You went to school to learn how to provide excellent care. Maybe you felt called, maybe you were simply fascinated. But one way or another, you ended... Read more
Editor’s Note: This post originally referenced the Stimplus Pro, a handheld auriculotherapy device that has since been discontinued. The Pointoselect Digital is the current replacement for point location and auriculotherapy treatment. Shoulder Pain is SO limiting! It makes everything ACHE, your neck, arm, chest and down your back. Even little... Read more
Today let’s bring together the patient retention principals talked about in my blog Patient Retention – Part I and demonstrate how the AcuGraph exam can serve as the bridge to move your specialty program participants to regular care. Let’s assume you’ve done your target marketing and have a group of new specialty... Read more
Do you have a successful “specialty” treatment program? I like Specialty Treatment programs! From a marketing perspective, they are excellent tools. They effectively target a VERY specific audience. They are relatively easy to promote and are often associated with a very large support group from which to attract referrals. Perhaps... Read more
Editor’s Note: This article was originally published in 2013. The Auriculo 3D software referenced here is now Auriculo 360. The clinical techniques described remain fully applicable. Hello Friends, The short Alzheimer’s study I shared recently has motivated me to search for additional research into the effectiveness of Laser Acupuncture. The... Read more
Can Laser Acupuncture Improve Memory? I was surfing the internet and came across an article extolling the benefits of Laser Acupuncture. The headline caught my eye since I have a sister-in-law that is struggling with Alzheimer’s disease. Here are the critical nuggets from the article: “Traditionally, acupuncture involves the... Read more
I hear it time and time again, practitioners learn everything they need to learn in school… except for how to actually run a successful acupuncture practice. It’s common to hear that this is one of the reasons so many practitioners are attracted to AcuGraph in the first place. Marketing is... Read more
Editor’s Note: This post references the Stimplus Pro, now replaced by the Pointoselect Digital. The clinical concepts discussed remain applicable to current practice. This Shoulder Injury Healed Fast…. This Summer I’m going to be more careful. No shoulder injuries for me, I’ve learned my lesson! You see, last Summer... Read more
Don’t be SO busy that you forget to complete your CEU credits! As an Exercise Physiologist I have to renew mine every 2 years…not long ago I forgot about the CEU requirements! What did I do? Yep, you guessed it, I pleaded, threatened, begged and stomped around like a... Read more
When I was seventeen, I decided to study Tae Kwon Do. I visited several different schools to find a teacher with the “right” philosophy. Some schools were militant, others were “feel good” schools. I was looking for an instructor who would teach me competitive fighting while also teaching me the... Read more