Ancient acupuncture with modern tools.
In my last article, I discussed the definition of marketing. Here’s a quick review of that information: Marketing is NOT advertising. Advertising is what you do when you have finished the marketing process. It is the HOW of the equation. How do you spread your message? Advertising! Marketing is the... Read more
The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve.... Read more
In my last Practice Management Blog (click here) I talked about all of the OTHER things you have to manage in your practice! Today’s acupuncturist is running a small business. As a small business, the most important thing you must do in your business is MARKETING. Everything else is driven by... Read more
Have you been following Dr. Jake Fratkin’s guest articles? If’ you’ve missed them, here are the links…click below and catch up! Dr. Jake Fratkin #1: “They didn’t Teach this in Acupuncture School“ Dr. Jake Fratkin #2: “Acupuncture’s Quiet Controversy“ Dr. Jake Fratkin #3: COMING SOON! At the end of Part... Read more
Is THIS your Dream job? Are you doing things you thought you’d never do? You might not have planned on all this “business stuff.” You went to school to learn how to provide excellent care. Maybe you felt called, maybe you were simply fascinated. But one way or another, you ended... Read more
Shoulder Pain is SO limiting! It makes everything ACHE, your neck, arm, chest and down your back. Even little tasks like putting away the groceries become a chore. The shoulder is a complex ball and socket joint that is made up of three bones: the humerus (arm bone), the scapula... Read more
Today let’s bring together the patient retention principals talked about in my blog Patient Retention – Part I and demonstrate how the AcuGraph exam can serve as the bridge to move your specialty program participants to regular care. Let’s assume you’ve done your target marketing and have a group of new specialty... Read more
Do you have a successful “specialty” treatment program? I like Specialty Treatment programs! From a marketing perspective, they are excellent tools. They effectively target a VERY specific audience. They are relatively easy to promote and are often associated with a very large support group from which to attract referrals. Perhaps... Read more
What’s your Experience? Are you using it in your practice? If not, you are missing out on some amazing success stories! We get phone calls and e-mails from practitioners, almost on a daily basis, with questions and success stories regarding auriculotherapy treatment. The results that our users are getting from... Read more
Hello Friends, The short Alzheimer’s study I shared recently has motivated me to search for additional research into the effectiveness of Laser Acupuncture. The research cited below looks at how laser acupuncture, at various points, affects the brain. I love these quotes from the study: “The main finding of our... Read more
Can Laser Acupuncture Improve Memory? I was surfing the internet and came across an article extolling the benefits of Laser Acupuncture. The headline caught my eye since I have a sister-in-law that is struggling with Alzheimer’s disease. Here are the critical nuggets from the article: “Traditionally, acupuncture involves the... Read more
I hear it time and time again, practitioners learn everything they need to learn in school… except for how to actually run a successful acupuncture practice. It’s common to hear that this is one of the reasons so many practitioners are attracted to AcuGraph in the first place. Marketing is... Read more
This Shoulder Injury Healed Fast…. This Summer I’m going to be more careful. No shoulder injuries for me, I’ve learned my lesson! You see, last Summer my stepson was preparing to try out for football and he wanted to be a receiver. Receivers need to be good at catching... Read more
Hello Everybody! Before I get started on the blog I want to share a little secret… Months of work are about to pay off! Something BIG is coming…and we’re sooo EXCITED! Watch your inbox…The count-down is beginning! Now…back to our blog! A few years ago my kids... Read more
Don’t be SO busy that you forget to complete your CEU credits! As an Exercise Physiologist I have to renew mine every 2 years…not long ago I forgot about the CEU requirements! What did I do? Yep, you guessed it, I pleaded, threatened, begged and stomped around like a... Read more