Ancient acupuncture with modern tools.
In my last article, I discussed the definition of marketing. Here’s a quick review of that information: Marketing is NOT advertising. Advertising is what you do when you have finished the marketing process. It is the HOW of the equation. How do you spread your message? Advertising! Marketing is the... Read more
The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve.... Read more
In my last Practice Management Blog (click here) I talked about all of the OTHER things you have to manage in your practice! Today’s acupuncturist is running a small business. As a small business, the most important thing you must do in your business is MARKETING. Everything else is driven by... Read more
Have you been following Dr. Jake Fratkin’s guest articles? If’ you’ve missed them, here are the links…click below and catch up! Dr. Jake Fratkin #1: “They didn’t Teach this in Acupuncture School“ Dr. Jake Fratkin #2: “Acupuncture’s Quiet Controversy“ Dr. Jake Fratkin #3: COMING SOON! At the end of Part... Read more
Is THIS your Dream job? Are you doing things you thought you’d never do? You might not have planned on all this “business stuff.” You went to school to learn how to provide excellent care. Maybe you felt called, maybe you were simply fascinated. But one way or another, you ended... Read more
Shoulder Pain is SO limiting! It makes everything ACHE, your neck, arm, chest and down your back. Even little tasks like putting away the groceries become a chore. The shoulder is a complex ball and socket joint that is made up of three bones: the humerus (arm bone), the scapula... Read more
We had a Laser Case Study Contest that generated some amazing stories of how Laser therapy helped their patients. There were lots of great entries, here are the top three! Third Place – Topic: Healing: “The Scar that Wouldn’t Heal” by Martha Hall, L.Ac. Second Place – Topic: Pain & mobility: “She... Read more
In today’s video Kimberly talks about changes that have occurred over the past 5 years. Subscribe to our newsletter to receive all of the research and news that Kimberly mentioned in her video. Just enter your information in the boxes to the right! You can also follow her posts... Read more
Want more success in your practice? Analysis of the results from our last Practitioner Survey can help you see what you might be missing! When you were in school how much money did you imagine you’d be making per year? Are you making that much now? If you’re like most... Read more
Today let’s bring together the patient retention principals talked about in my blog Patient Retention – Part I and demonstrate how the AcuGraph exam can serve as the bridge to move your specialty program participants to regular care. Let’s assume you’ve done your target marketing and have a group of new specialty... Read more
Do you have a successful “specialty” treatment program? I like Specialty Treatment programs! From a marketing perspective, they are excellent tools. They effectively target a VERY specific audience. They are relatively easy to promote and are often associated with a very large support group from which to attract referrals. Perhaps... Read more
Hello Friends, The short Alzheimer’s study I shared recently has motivated me to search for additional research into the effectiveness of Laser Acupuncture. The research cited below looks at how laser acupuncture, at various points, affects the brain. I love these quotes from the study: “The main finding of our... Read more
Can Laser Acupuncture Improve Memory? I was surfing the internet and came across an article extolling the benefits of Laser Acupuncture. The headline caught my eye since I have a sister-in-law that is struggling with Alzheimer’s disease. Here are the critical nuggets from the article: “Traditionally, acupuncture involves the... Read more
I hear it time and time again, practitioners learn everything they need to learn in school… except for how to actually run a successful acupuncture practice. It’s common to hear that this is one of the reasons so many practitioners are attracted to AcuGraph in the first place. Marketing is... Read more
This Shoulder Injury Healed Fast…. This Summer I’m going to be more careful. No shoulder injuries for me, I’ve learned my lesson! You see, last Summer my stepson was preparing to try out for football and he wanted to be a receiver. Receivers need to be good at catching... Read more