Ancient acupuncture with modern tools.
In my last article, I discussed the definition of marketing. Here’s a quick review of that information: Marketing is NOT advertising. Advertising is what you do when you have finished the marketing process. It is the HOW of the equation. How do you spread your message? Advertising! Marketing is the... Read more
The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve.... Read more
In my last Practice Management Blog (click here) I talked about all of the OTHER things you have to manage in your practice! Today’s acupuncturist is running a small business. As a small business, the most important thing you must do in your business is MARKETING. Everything else is driven by... Read more
Have you been following Dr. Jake Fratkin’s guest articles? If’ you’ve missed them, here are the links…click below and catch up! Dr. Jake Fratkin #1: “They didn’t Teach this in Acupuncture School“ Dr. Jake Fratkin #2: “Acupuncture’s Quiet Controversy“ Dr. Jake Fratkin #3: COMING SOON! At the end of Part... Read more
Is THIS your Dream job? Are you doing things you thought you’d never do? You might not have planned on all this “business stuff.” You went to school to learn how to provide excellent care. Maybe you felt called, maybe you were simply fascinated. But one way or another, you ended... Read more
Editor’s Note: This post originally referenced the Stimplus Pro, a handheld auriculotherapy device that has since been discontinued. The Pointoselect Digital is the current replacement for point location and auriculotherapy treatment. Shoulder Pain is SO limiting! It makes everything ACHE, your neck, arm, chest and down your back. Even little... Read more
Editor’s Note: This article was originally published in 2014. The Auriculo 3D software referenced here is now Auriculo 360. The clinical techniques described remain fully applicable. We had a Laser Case Study Contest that generated some amazing stories of how Laser therapy helped their patients. There were lots of great... Read more
In today’s video Kimberly talks about changes that have occurred over the past 5 years. Subscribe to our newsletter to receive all of the research and news that Kimberly mentioned in her video. Just enter your information in the boxes to the right! You can also follow her posts... Read more
Editor’s Note: This post references AcuGraph 4, which has been succeeded by AcuGraph CS. The clinical concepts discussed remain applicable to current practice. Want more success in your practice? Analysis of the results from our last Practitioner Survey can help you see what you might be missing! When you were... Read more
Do you have a successful “specialty” treatment program? I like Specialty Treatment programs! From a marketing perspective, they are excellent tools. They effectively target a VERY specific audience. They are relatively easy to promote and are often associated with a very large support group from which to attract referrals. Perhaps... Read more
Editor’s Note: This article was originally published in 2013. The Auriculo 3D software referenced here is now Auriculo 360. The clinical techniques described remain fully applicable. Hello Friends, The short Alzheimer’s study I shared recently has motivated me to search for additional research into the effectiveness of Laser Acupuncture. The... Read more
Can Laser Acupuncture Improve Memory? I was surfing the internet and came across an article extolling the benefits of Laser Acupuncture. The headline caught my eye since I have a sister-in-law that is struggling with Alzheimer’s disease. Here are the critical nuggets from the article: “Traditionally, acupuncture involves the... Read more
I hear it time and time again, practitioners learn everything they need to learn in school… except for how to actually run a successful acupuncture practice. It’s common to hear that this is one of the reasons so many practitioners are attracted to AcuGraph in the first place. Marketing is... Read more
Editor’s Note: This post references the Stimplus Pro, now replaced by the Pointoselect Digital. The clinical concepts discussed remain applicable to current practice. This Shoulder Injury Healed Fast…. This Summer I’m going to be more careful. No shoulder injuries for me, I’ve learned my lesson! You see, last Summer... Read more
Hello Friends, I’ve got some exciting news to share! Most of you have been following the blogs of our Research Analyst and Resident Acupuncturist, Kimberly Thompson. Her light, conversational writing style is fun to read and always informative. Well guess what? It seems we’re not the only ones... Read more