Ancient acupuncture with modern tools.
I want your speaking engagement to be a huge success! What makes an event productive? The single most important measure is – how many new patients did the event generate? Today we’ll focus on how to create that BUZZ! Find it, Schedule it and Make it Memorable In prior blogs, I listed a number of organizations that will be happy to have you spend an hour educating and entertaining their members. Now let’s focus on... Read more
Editor’s Note: This post references Auriculo 3D, now replaced by Auriculo 360. The clinical concepts discussed remain applicable to current practice. So with the introduction of Auriculo 3D, the price went up. Did you notice? The previous, two-dimensional version of the software was $199, and this new version is $249–an increase of $50. What gives? Hey, I love a bargain just as much as you, and I’ll bet you’re asking yourself like I did, what... Read more
Editor’s Note: This post references Auriculo 3D, now replaced by Auriculo 360. The clinical concepts discussed remain applicable to current practice. A little bit of history: One of my first assignments at Miridia Technology two years ago was researching points for auriculotherapy. I loved working on this project! I have continued my research on auriculotherapy for more than two years, which is a far cry from the simple 28-hour course that I took in college. I... Read more
Almost a dozen times a night we see advertisements on TV for online dating sites! What do the relationship experts say is the key to finding your perfect mate? Knowing yourself! You see, if you know what YOU want, what YOU like, what YOU want to do or not do, then it’s easier to find someone similar. An online dating profile includes pictures of course, but it also includes a written profile that is supposed... Read more
Editor’s Note: This post references Auriculo 3D, now replaced by Auriculo 360. The clinical concepts discussed remain applicable to current practice. Have you ever tried something and failed? Do you keep trying? What would you do if you had tried something 10 times and failed each time? I don’t know about you, but I would make sure that, when I tried again, I did things differently. I’m about to show you a case where a... Read more
Editor’s Note: This post introduces Auriculo 3D, which has since been replaced by Auriculo 360 — our current auriculotherapy software with the same 3D ear model and over 300 points and 200 protocols. Do you remember how to read a map? I certainly do. I remember miles of squinting at little squiggly lines while trying to navigate my way across the country in years past. But now with GPS navigation, many of us don’t use... Read more
This morning I was at my weekly networking event. Each week I get 45 seconds to talk about my business and present something memorable and interesting about acupuncture. The purpose of the group is for me to teach my colleagues about what I do in my clinic, so they can easily refer patients. There is an ongoing joke about being nervous to sit next to Kimberly, because: “You never know what she is going to... Read more
Last week I jumped into the details of a quick “Expert Marketing” plan. As I re-read the blog I realized I may have given you too much to digest. I’m afraid I was motivated by the urgency of your comments in the business survey I posted. Tell me what marketing challenges you’re facing and need help with! Let’s spend a little more time talking about Marketing before we get into this week’s “Meat & Potatoes.” Relationship... Read more
Editor’s Note: This article was originally published in 2012. References to AcuGraph 5 reflect the software version available at the time; the current version is AcuGraph CS. The clinical techniques described remain fully applicable. I’m beginning to get a reputation around town for getting women pregnant. Literally, I have a following of women who tell their friends and family that if they want to get pregnant, they need to come and see Kimberly. Now, you... Read more
For the past 2 weeks, I’ve collected data and asked questions designed to get you thinking about the kind of practice you want to build. Did you do the assignments? I wouldn’t be surprised if you “intended to,” but with your busy schedule, you didn’t get them done (don’t you hate homework!). Well, I’m going to move on. However, those exercises are still valuable to do…kind of like giving your practice a regular “exam.” We... Read more
When I was in college, I had a professor who used to tell me that she was a “lazy” acupuncturist. She had acupuncture points that she used regularly with her patients that worked, and she got really great results. Therefore she didn’t see a need to continue to come up with new and improved acupuncture points. If a particular point works time and time again, why reinvent the wheel—right? I am a bit of a... Read more
Great news for all our California Acupuncturists! Our Digital Meridian Imaging for Better Acupuncture Results seminar series is now approved for 27 California CE credits. Whether you opt for just a few of the modules or all 12, we can offer you CE credits for license renewal in California. (And of course, we still also offer NCCAOM PDA points as well.) Why should you take this course? Because you’ll get: Greater confidence with an in-depth education... Read more
Editor’s Note: This post shares insights from a live seminar with Dr. Jake Fratkin held at Miridia Technology in 2012. We recently finished a seminar with Dr. Jake Fratkin here at Miridia Technology. Each time I attend a training with Dr. Fratkin, I learn something new. Jake made it very clear that he also continues to learn and evolve in his practice of Chinese medicine. I picked up several helpful tidbits from this seminar which... Read more
Here at Miridia headquarters, we spent the weekend holding our live training with Dr. Jake Paul Fratkin. “Clinical Applications of AcuGraph Meridian Diagnostics” was a huge success. Every seat sold out and very high ratings from attendees. Highlights included advanced graph interpretation and treatment, Japanese needling techniques and philosophy, Dr. Fratkin’s wealth of clinical experience, and of course, my bare backside. (Dr. Fratkin demonstrated his back treatment on me in front of the class–including needling GB... Read more
I pride myself in not giving a “Band-Aid” treatment to my patients. Band-Aids, in the form of pharmaceutical drugs, are often used as a cover up in the Western medical arena for an underlying health problem. As acupuncturists, we are taught to search out which imbalances are causing symptomatology to occur. I want to share a secret with you. Last week, I became convinced that Band-Aid treatments may benefit my patients… Case Study A patient... Read more