Ancient acupuncture with modern tools.
Who has time to spend hours and hours thumbing through auricular therapy books to find helpful little jewels of information to use in their practice? Not you??? I completely understand. Dr. Larsen has taken care of that problem for you. He pays ME to do all of the research so that I can help you to become a better practitioner. A couple of weeks ago I was speaking to an acupuncturist, Susannah Sunderland from Carlsbad,... Read more
I want your speaking engagement to be a huge success! What makes an event productive? The single most important measure is – how many new patients did the event generate? Today we’ll focus on how to create that BUZZ! Find it, Schedule it and Make it Memorable In prior blogs, I listed a number of organizations that will be happy to have you spend an hour educating and entertaining their members. Now let’s focus on... Read more
So with the introduction of Auriculo 3D, the price went up. Did you notice? The previous, two-dimensional version of the software was $199, and this new version is $249–an increase of $50. What gives? Hey, I love a bargain just as much as you, and I’ll bet you’re asking yourself like I did, what makes a piece of software worth $250? I could give you lots of answers, and you probably already know them yourself.... Read more
A little bit of history: One of my first assignments at Miridia Technology two years ago was researching points for auriculotherapy. I loved working on this project! I have continued my research on auriculotherapy for more than two years, which is a far cry from the simple 28-hour course that I took in college. I have developed a great love for auriculotherapy. I use it with every patient, I teach practitioners how to utilize it in... Read more
Almost a dozen times a night we see advertisements on TV for online dating sites! What do the relationship experts say is the key to finding your perfect mate? Knowing yourself! You see, if you know what YOU want, what YOU like, what YOU want to do or not do, then it’s easier to find someone similar. An online dating profile includes pictures of course, but it also includes a written profile that is supposed... Read more
Have you ever tried something and failed? Do you keep trying? What would you do if you had tried something 10 times and failed each time? I don’t know about you, but I would make sure that, when I tried again, I did things differently. I’m about to show you a case where a patient did exactly that. He tried 10 times to break his caffeine addiction without success–and with considerable discomfort. So he did... Read more
Do you remember how to read a map? I certainly do. I remember miles of squinting at little squiggly lines while trying to navigate my way across the country in years past. But now with GPS navigation, many of us don’t use maps at all anymore. GPS is simply more detailed, more accurate, and a more reliable way to get there. (At least it usually is–I know there are GPS exceptions as well, but stick... Read more
This morning I was at my weekly networking event. Each week I get 45 seconds to talk about my business and present something memorable and interesting about acupuncture. The purpose of the group is for me to teach my colleagues about what I do in my clinic, so they can easily refer patients. There is an ongoing joke about being nervous to sit next to Kimberly, because: “You never know what she is going to... Read more
Last week I jumped into the details of a quick “Expert Marketing” plan. As I re-read the blog I realized I may have given you too much to digest. I’m afraid I was motivated by the urgency of your comments in the business survey I posted. Tell me what marketing challenges you’re facing and need help with! Let’s spend a little more time talking about Marketing before we get into this week’s “Meat & Potatoes.” Relationship... Read more
I’m beginning to get a reputation around town for getting women pregnant. Literally, I have a following of women who tell their friends and family that if they want to get pregnant, they need to come and see Kimberly. Now, you and I both know that I can’t really get them pregnant. But I do play a very important role in helping women conceive. From a TCM perspective, there are a number of patterns that... Read more
For the past 2 weeks, I’ve collected data and asked questions designed to get you thinking about the kind of practice you want to build. Did you do the assignments? I wouldn’t be surprised if you “intended to,” but with your busy schedule, you didn’t get them done (don’t you hate homework!). Well, I’m going to move on. However, those exercises are still valuable to do…kind of like giving your practice a regular “exam.” We... Read more
When I was in college, I had a professor who used to tell me that she was a “lazy” acupuncturist. She had acupuncture points that she used regularly with her patients that worked, and she got really great results. Therefore she didn’t see a need to continue to come up with new and improved acupuncture points. If a particular point works time and time again, why reinvent the wheel—right? I am a bit of a... Read more
Great news for all our California Acupuncturists! Our Digital Meridian Imaging for Better Acupuncture Results seminar series is now approved for 27 California CE credits. Whether you opt for just a few of the modules or all 12, we can offer you CE credits for license renewal in California. (And of course, we still also offer NCCAOM PDA points as well.) Why should you take this course? Because you’ll get: Greater confidence with an in-depth education... Read more
We recently finished a seminar with Dr. Jake Fratkin here at Miridia Technology. Each time I attend a training with Dr. Fratkin, I learn something new. Jake made it very clear that he also continues to learn and evolve in his practice of Chinese medicine. I picked up several helpful tidbits from this seminar which immediately helped me in my practice. Luckily, I’m really great at note taking because of my experience in the field... Read more
Here at Miridia headquarters, we spent the weekend holding our live training with Dr. Jake Paul Fratkin. “Clinical Applications of AcuGraph Meridian Diagnostics” was a huge success. Every seat sold out and very high ratings from attendees. Highlights included advanced graph interpretation and treatment, Japanese needling techniques and philosophy, Dr. Fratkin’s wealth of clinical experience, and of course, my bare backside. (Dr. Fratkin demonstrated his back treatment on me in front of the class–including needling GB... Read more