Ancient acupuncture with modern tools.
In my last article, I discussed the definition of marketing. Here’s a quick review of that information: Marketing is NOT advertising. Advertising is what you do when you have finished the marketing process. It is the HOW of the equation. How do you spread your message? Advertising! Marketing is the WHAT, WHO and WHY of the equation. It is the process of refining your message to be highly targeted, valuable and important to your target... Read more
Editor’s Note: This post was written for a previous version of AcuGraph. The current version is AcuGraph CS. The clinical concepts discussed remain applicable. We have a policy at our office. If you have a question about something, it’s likely someone else probably does too. During our weekly meetings we share our question and the answer we received with everyone else—so the entire group can benefit. Recently, I received an email from an AcuGraph user who... Read more
Have you been following us on Facebook? If so, you know I’ve been pretty busy lately, traveling to acupuncture shows and conventions! (If not, what are you waiting for? Click here and LIKE our page!) Lately…. Who am I kidding? My schedule is actually packed all the way to the end of the year and beyond—especially when you add the demands of my FAMILY into the mix: 9 kids, 15 grand-babies, an anniversary get-away, and a... Read more
The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve. Do you: Get people out of pain? Help couples conceive a child when they are having trouble doing so? Eliminate the misery of allergies? Help... Read more
Editor’s Note: This post references the Stimplus Pro, now replaced by the Pointoselect Digital. The clinical concepts discussed remain applicable to current practice. Hello Friends, I had a customer email me and tell me that he had a couple of patients who would not provide any reading on the ear at all. Even when using Auriculo 360 and the Stimplus Pro to locate the Master Points, there was simply no response. I found this a... Read more
We have a responsibility to care for our elderly with compassion and dignity. This is unbelievable!!! I love elderly patients. Would you be furious if this happened to one your patients or family members? Are you treating elderly in your clinic? I hope so. I work with elderly all the time! And I wrote an article about it on our blog. ~Kimberly Blog: https://bit.ly/HN-DignifiedTreatment The link to the story: https://bit.ly/HotNewsTSA-Florida Read more
Editor’s Note: This article was originally published in 2015. The Auriculo 3D software referenced here is now Auriculo 360. The clinical techniques described remain fully applicable. Another Example of the Failure of Western Medicine to deal with Chronic Pain. The movie presents the heartbreaking story of how chronic pain, loneliness and despair drove this 38 year old woman to suicide. It’s shocking to hear she had 72 appointments with a collection of doctors, physiotherapists and pain clinics…and... Read more
In my last Practice Management Blog (click here) I talked about all of the OTHER things you have to manage in your practice! Today’s acupuncturist is running a small business. As a small business, the most important thing you must do in your business is MARKETING. Everything else is driven by this function. Of course, you have to do accounting, legal, regulatory, supplies, scheduling, billing, and so on. But if you don’t have patients, none of... Read more
You’ve been there and so have I… It was in my first diagnosis class in acupuncture school. Our assignment was to feel the patient’s pulse and report what we felt. I was gung-ho (or naïve) enough to volunteer first. There I stood, eyes closed, concentrating on feeling something meaningful in that regular thumping heartbeat. To be honest, I had no idea what I was feeling, but I bravely put forth my best guess. Then, the... Read more
Have you been following the TCM -vs- Meridian series? This is Part 3. If you missed the prior posts, here are the links…click below and catch up! Dr. Jake Fratkin #1:“They didn’t Teach this in Acupuncture School“ Dr. Jake Fratkin #2: “Acupuncture’s Quiet Controversy“ “All health problems, whether due to trauma or organ dysfunction, will manifest as imbalances in the meridian sequence. Some channels will be excess, while others will be deficient. A person... Read more
Have you been following Dr. Jake Fratkin’s guest articles? If’ you’ve missed them, here are the links…click below and catch up! Dr. Jake Fratkin #1: “They didn’t Teach this in Acupuncture School“ Dr. Jake Fratkin #2: “Acupuncture’s Quiet Controversy“ Dr. Jake Fratkin #3: COMING SOON! At the end of Part 2, Dr. Fratkin asked the question below. What method of Diagnosis is better – Pulse/Tongue or Computerized? This is a question you may not have EVER... Read more
In my last blog I presented you with three questions: WHAT is Meridian Therapy acupuncture? HOW is it different from TCM acupuncture? WHY wasn’t this taught in Acupuncture School? If you missed it, click here to go back and catch up. Okay, let’s pick up where I left off. TCM acupuncture is a recent construct. In the first decade of the People’s Republic of China (1950s), TCM universities and teaching hospitals were designed and created to... Read more
Is THIS your Dream job? Are you doing things you thought you’d never do? You might not have planned on all this “business stuff.” You went to school to learn how to provide excellent care. Maybe you felt called, maybe you were simply fascinated. But one way or another, you ended up choosing a career as a healer. You probably didn’t plan on a career in marketing. Many acupuncturists find themselves struggling to make ends meet. They... Read more
Editor’s Note: This post was written for a previous version of AcuGraph. The current version is AcuGraph CS. The clinical concepts discussed remain applicable. We are often asked which codes should be used for AcuGraph® exams and acupuncture treatments. In an effort to provide you some direction, we have put together this short synopsis, subject to the following disclaimer: Big Disclaimer We provide the following information “as-is” with no warranty as to correctness, suitability for any particular billing... Read more
Let’s face it – There are things they DIDN’T teach you in Acupuncture School! • WHAT is Meridian Therapy acupuncture? • HOW is it different from TCM acupuncture? • WHY wasn’t this taught in Acupuncture School? It’s important to know the answer to these questions. Understanding the complete history and nature of Acupuncture will improve your skills as a healer. Let me give you a little background. After my first eight years in practice, I... Read more