Ancient acupuncture with modern tools.
How would you respond to this statement I recently received from an acupuncturist on Facebook in response to a blog post I wrote about AcuGraph? *Make sure you read the statement with sarcasm in your voice… “Wait a minute. …. I wasted thousands of dollars and years of my life to study TCM. I could have just paid a couple of thousand dollars on AcuGraph and had the same results instantly! Damn!” Can you relate to... Read more
In my last article, I discussed the definition of marketing. Here’s a quick review of that information: Marketing is NOT advertising. Advertising is what you do when you have finished the marketing process. It is the HOW of the equation. How do you spread your message? Advertising! Marketing is the WHAT, WHO and WHY of the equation. It is the process of refining your message to be highly targeted, valuable and important to your target... Read more
We have a policy at our office. If you have a question about something, it’s likely someone else probably does too. During our weekly meetings we share our question and the answer we received with everyone else—so the entire group can benefit. Recently, I received an email from an AcuGraph user who had a question about energy stability. Question: How does AcuGraph calculate energy stability? I thought you might enjoy hearing the answer too! ********** Answer:... Read more
Have you been following us on Facebook? If so, you know I’ve been pretty busy lately, traveling to acupuncture shows and conventions! (If not, what are you waiting for? Click here and LIKE our page!) Lately…. Who am I kidding? My schedule is actually packed all the way to the end of the year and beyond—especially when you add the demands of my FAMILY into the mix: 9 kids, 15 grand-babies, an anniversary get-away, and a... Read more
The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve. Do you: Get people out of pain? Help couples conceive a child when they are having trouble doing so? Eliminate the misery of allergies? Help... Read more
Hello Friends, I had a customer email me and tell me that he had a couple of patients who would not provide any reading on the ear at all. Even when using Auriculo 360 and the Stimplus Pro to locate the Master Points, there was simply no response. I found this a bit puzzling because I’ve never had a patient’s ear that couldn’t be measured and treated, especially on the master points. So let’s review... Read more
We have a responsibility to care for our elderly with compassion and dignity. This is unbelievable!!! I love elderly patients. Would you be furious if this happened to one your patients or family members? Are you treating elderly in your clinic? I hope so. I work with elderly all the time! And I wrote an article about it on our blog. ~Kimberly Blog: http://bit.ly/HN-DignifiedTreatment The link to the story: http://bit.ly/HotNewsTSA-Florida Please rate this Please Rate This Post: Read more
Another Example of the Failure of Western Medicine to deal with Chronic Pain. The movie presents the heartbreaking story of how chronic pain, loneliness and despair drove this 38 year old woman to suicide. It’s shocking to hear she had 72 appointments with a collection of doctors, physiotherapists and pain clinics…and NONE OF IT HELPED! In terms of her quality of life, she was existing, not living. She couldn’t even tie her shoes or get dressed without... Read more
Regardless of who we are, where we live, and what our life experiences may be—there are two things everyone of us are guaranteed to experience: birth and death. Acupuncture helps with both. If you didn’t read my previous blog, Death… It’s a Hard Subject: Part 1, you may want to catch up. We talked about treating tumorous cancer-related symptoms such as nausea, constipation, edema, pain from a tumor, fear, and anxiety. In today’s blog we are... Read more
In my last Practice Management Blog (click here) I talked about all of the OTHER things you have to manage in your practice! Today’s acupuncturist is running a small business. As a small business, the most important thing you must do in your business is MARKETING. Everything else is driven by this function. Of course, you have to do accounting, legal, regulatory, supplies, scheduling, billing, and so on. But if you don’t have patients, none of... Read more
You’ve been there and so have I… It was in my first diagnosis class in acupuncture school. Our assignment was to feel the patient’s pulse and report what we felt. I was gung-ho (or naïve) enough to volunteer first. There I stood, eyes closed, concentrating on feeling something meaningful in that regular thumping heartbeat. To be honest, I had no idea what I was feeling, but I bravely put forth my best guess. Then, the... Read more
Have you been following the TCM -vs- Meridian series? This is Part 3. If you missed the prior posts, here are the links…click below and catch up! Dr. Jake Fratkin #1:“They didn’t Teach this in Acupuncture School“ Dr. Jake Fratkin #2: “Acupuncture’s Quiet Controversy“ “All health problems, whether due to trauma or organ dysfunction, will manifest as imbalances in the meridian sequence. Some channels will be excess, while others will be deficient. A person... Read more
Have you been following Dr. Jake Fratkin’s guest articles? If’ you’ve missed them, here are the links…click below and catch up! Dr. Jake Fratkin #1: “They didn’t Teach this in Acupuncture School“ Dr. Jake Fratkin #2: “Acupuncture’s Quiet Controversy“ Dr. Jake Fratkin #3: COMING SOON! At the end of Part 2, Dr. Fratkin asked the question below. What method of Diagnosis is better – Pulse/Tongue or Computerized? This is a question you may not have EVER... Read more
In my last blog I presented you with three questions: WHAT is Meridian Therapy acupuncture? HOW is it different from TCM acupuncture? WHY wasn’t this taught in Acupuncture School? If you missed it, click here to go back and catch up. Okay, let’s pick up where I left off. TCM acupuncture is a recent construct. In the first decade of the People’s Republic of China (1950s), TCM universities and teaching hospitals were designed and created to... Read more
Is THIS your Dream job? Are you doing things you thought you’d never do? You might not have planned on all this “business stuff.” You went to school to learn how to provide excellent care. Maybe you felt called, maybe you were simply fascinated. But one way or another, you ended up choosing a career as a healer. You probably didn’t plan on a career in marketing. Many acupuncturists find themselves struggling to make ends meet. They... Read more