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Author: Alan Gifford MS, Practice Coach

Posted on April 14, 2015January 7, 2022 AcuGraph Alan Gifford MS Marketing Practice Management Products

Skipping This Could Ruin Your Marketing! 5/5 (43)

In my last article, I discussed the definition of marketing. Here’s a quick review of that information: Marketing is NOT advertising. Advertising is what you do when you have finished the marketing process. It is the HOW of the equation. How do you spread your message? Advertising! Marketing is the... Read more

Practice Marketing Solutions
Posted on March 12, 2015May 27, 2018 AcuGraph AcuGrowth Coaching Alan Gifford MS Marketing Practice Management Products

What is the Value of YOUR Solution? 5/5 (42)

The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve.... Read more

Posted on February 4, 2015May 27, 2018 AcuGraph Alan Gifford MS Marketing Practice Management Products

Does Marketing Make You – Uncomfortable? 5/5 (41)

In my last Practice Management Blog (click here) I talked about all of the OTHER things you have to manage in your practice! Today’s acupuncturist is running a small business. As a small business, the most important thing you must do in your business is MARKETING. Everything else is driven by... Read more

Posted on January 22, 2015May 27, 2018 AcuGraph Alan Gifford MS Products Training

Sneak peek at Dr. Fratkin’s blog Part III 5/5 (39)

Have you been following Dr. Jake Fratkin’s guest articles?  If’ you’ve missed them, here are the links…click below and catch up! Dr. Jake Fratkin #1: “They didn’t Teach this in Acupuncture School“ Dr. Jake Fratkin #2: “Acupuncture’s Quiet Controversy“ Dr. Jake Fratkin #3: COMING SOON! At the end of Part... Read more

Posted on January 15, 2015May 27, 2018 AcuGraph Alan Gifford MS Marketing Products

Another Thing they Didn’t Teach in School: Marketing! 5/5 (41)

Is THIS your Dream job? Are you doing things you thought you’d never do? You might not have planned on all this “business stuff.” You went to school to learn how to provide excellent care. Maybe you felt called, maybe you were simply fascinated. But one way or another, you ended... Read more

Posted on December 9, 2014April 28, 2021 Alan Gifford MS Auriculo Products Stimplus Pro

Shoulder Pain Therapy 5/5 (40)

Shoulder Pain is SO limiting! It makes everything ACHE, your neck, arm, chest and down your back. Even little tasks like putting away the groceries become a chore. The shoulder is a complex ball and socket joint that is made up of three bones: the humerus (arm bone), the scapula... Read more

Posted on October 15, 2014August 6, 2019 Case Studies Dr. Adrian Larsen Lasers Products

Treatment for Depression 5/5 (43)

We had a Laser Case Study Contest that generated some amazing stories of how Laser therapy helped their patients. There were lots of great entries, here are the top three! Third Place – Topic: Healing: “The Scar that Wouldn’t Heal” by Martha Hall, L.Ac. Second Place – Topic: Pain & mobility: “She... Read more

Posted on October 4, 2014August 6, 2019 AcuGraph Products Training

What is TCM…Really? 5/5 (41)

I was talking with some friends recently and one of them said he read there are many different types of oriental medicine. He was confused as to the difference and wondered which method is the most effective. So let me ask YOU – How many different types of Traditional Chinese Medicine... Read more

Posted on August 26, 2014May 25, 2018 Dr. Adrian Larsen Kimberly Thompson L.Ac. User Questions

Something has Changed…and Maybe You Should Too. 5/5 (42)

In today’s video Kimberly talks about changes that have occurred over the past 5 years. Subscribe to our newsletter to receive all of the research and news that Kimberly mentioned in her video. Just enter your information in the boxes to the right!   You can also follow her posts... Read more

Posted on March 18, 2014May 25, 2018 AcuGraph Products User Community

What are YOUR goals for 2014? 5/5 (40)

Want more success in your practice? Analysis of the results from our last Practitioner Survey can help you see what you might be missing! When you were in school how much money did you imagine you’d be making per year? Are you making that much now? If you’re like most... Read more

Posted on March 5, 2014May 25, 2018 AcuGraph Alan Gifford MS Products Tips/Techniques

Patient Retention – Part II 5/5 (39)

Today let’s bring together the patient retention principals talked about in my blog Patient Retention – Part I and demonstrate how the AcuGraph exam can serve as the bridge to move your specialty program participants to regular care. Let’s assume you’ve done your target marketing and have a group of new specialty... Read more

Posted on February 25, 2014May 25, 2018 AcuGraph Alan Gifford MS Marketing Practice Management Products

Patient Retention – Part I 5/5 (40)

Do you have a successful “specialty” treatment program? I like Specialty Treatment programs! From a marketing perspective, they are excellent tools. They effectively target a VERY specific audience. They are relatively easy to promote and are often associated with a very large support group from which to attract referrals. Perhaps... Read more

Posted on January 25, 2014August 6, 2019 Alan Gifford MS Products Stimplus Pro Treatment Programs

Can Auriculotherapy Make a Difference? 5/5 (39)

What’s your Experience? Are you using it in your practice? If not, you are missing out on some amazing success stories! We get phone calls and e-mails from practitioners, almost on a daily basis, with questions and success stories regarding auriculotherapy treatment. The results that our users are getting from... Read more

Posted on December 22, 2013April 5, 2018 Alan Gifford MS Lasers Products

Research Study: How Laser Acupuncture Helps Improve Brain Performance 5/5 (42)

Hello Friends, The short Alzheimer’s study I shared recently has motivated me to search for additional research into the effectiveness of Laser Acupuncture. The research cited below looks at how laser acupuncture, at various points, affects the brain. I love these quotes from the study: “The main finding of our... Read more

Posted on December 14, 2013May 25, 2018 Alan Gifford MS Lasers Products

Lasers, HT-7 & Alzheimer’s 4.9/5 (40)

Can Laser Acupuncture Improve Memory? I was surfing the internet and came across an article extolling the benefits of Laser Acupuncture. The headline caught my eye since I have a sister-in-law that is struggling with Alzheimer’s disease. Here are the critical nuggets from the article:   “Traditionally, acupuncture involves the... Read more

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