Kimberly’s Article was Published! 5/5 (38)

Introduction by Alan Gifford We are excited that our very own Kimberly Thompson was published in the Pacific College of Oriental Medicine newsletter! Last year, Kimberly participated in an essay contest at her Acupuncture Alma Mater – the Pacific College of Oriental Medicine. The publication of her essay titled “What is Digital Meridian Imaging?” came as a surprise to all of us since she did not receive prior notification! We are pleased with the progressive... Read more

Practice Marketing Series…the Introduction! 5/5 (37)

I hope you had a great weekend! My Saturdays are filled with projects around the house. My kids will tell you that if there’s nothing that needs to be done, I’ll create a project! (They’re not always happy about that!) I find it rewarding, and actually relaxing, to spend a day building things with my hands. This past weekend, my goal was to build shelves in the garage. As I began the project, I realized... Read more

Patient Retention – By the Numbers 5/5 (36)

How is your practice doing? Summertime is slow for many practitioners, which makes it the perfect time to reflect on the past six months and evaluate what’s been working…or not! Your vision certainly includes financial success for your practice. Let’s work together to calculate your patient Attrition/Retention rate and improve your bottom line! What do the numbers tell us? How many patients do you have listed in your database? How many do you see regularly?... Read more

Graph Analysis Series #3: The All GREEN Graph 5/5 (40)

I have a patient who comes in every two weeks for acupuncture. She is always excited when she gets an all green graph. It doesn’t happen very often. But when it does, I always tell her: “Make sure that you tell your husband tonight that you are perfect–Kimberly said!” So, let’s talk about the all green graph. There are multiple reasons that I see them. #1: Your patient is in excellent condition. The few times... Read more

Got Herbs? 5/5 (37)

Pop Quiz: Is there an herbal component to the AcuGraph system? Answer: YES. Maybe you’ve missed it…so, I want to introduce you to AcuHerb, the herbal recommendation portal built into the AcuGraph system! Have you noticed that there is a button along the header of the AcuGraph software called “AcuHerb?” You’ve probably been so busy that you missed it! When the AcuGraph was invented, hundreds of hours of research went into cataloging and correlating the... Read more

Create the “NEW Family Practice” 5/5 (38)

If you grew up in the United States, you probably watched TV shows that centered around a medical doctor…the “Family Practitioner!”  Do you remember: Ben Casey MD, Marcus Welby MD, Trapper John MD, Quincy ME, Dr. Quinn Medicine Woman? The episodes focused on the relationship the doctor developed with the patients and their families. For nearly a century the term MD was synonymous with “Family Practice” in the minds of Americans. Then, there was a... Read more

Graph Analysis Series #2: Why I like each Graph 5/5 (38)

I hope that you are enjoying our new series on Graph Analysis. These posts are designed to be an interactive, learning opportunity. I have developed my own style for interpreting the graphs based on the 12 seminar DVD series, Dr. Fratkin’s Seminar and my own clinical experience. I’m counting on input from YOU! We have all developed our own little bit of insight through experience in our own clinics. By sharing graph-analysis and treatment strategies,... Read more

Graph Analysis Series #1: Getting Started with Your AcuGraph Results 5/5 (39)

Practitioners often ask advice on analyzing graphs. My graph-analyzation skills have developed over time. As a new AcuGraph user, I questioned the graph. Then, I began trying to decipher the graph based on TCM patterns. Once I began teaching the Seminar Series, I really began to understand how the AcuGraph configures its analysis. Now, I have multiple ways of analyzing the graph. I’ve found that with a little practice, you can learn a lot about... Read more

What is a Screening Module? 5/5 (36)

Many of my articles talk about how to attract the public to you, drawing in new patients who would, otherwise, not even consider seeing an Acupuncturist. I often talk about ‘screening’ a patient and using the “Screening Module.” However, I wonder if you’re asking yourself: “What is this Screening Module he keeps talking about?” That’s a good question and it’s time to answer it! The AcuGraph Screening Module provides two tools in one. First, it... Read more

Gravity vs. the Alligator 5/5 (33)

Hello Friends, Question: What’s the difference between Gravity and an Alligator? Answer: You can measure the alligator. What? Today’s post is about what you can and can’t measure, and though you can measure an alligator, maybe you really shouldn’t. Substitute something safer, like maybe a turtle. You can measure a turtle. Now, stick with me. This is going somewhere. Let me start by telling you about two events that prompted my thinking today: First, I... Read more

Target Marketing & Retention 5/5 (39)

Why do I lose patients as fast as I get them? I hear comments like these from a wide range of practitioners. It’s the nature of the health care business. It’s not you or your profession. It’s a bit of irony that the better you are at healing people, the less they come to see you! So, if you’re thinking its “Just You,” or “Just Acupuncturists” that lose patients all the time…THINK AGAIN! I’ve worked... Read more

Short and Sweet 5/5 (35)

Good morning. I hope that your holiday weekend has been fabulous. Today’s blog is short and sweet. I’d like to share an article that was written by one of our AcuGraph users in China. Matthew Scott writes regular articles that you may be interested in following. He is a professionally-trained Chinese-medicine practitioner from Australia. In 2000, Matthew moved to China for a few months to further his studies in Chinese medicine and never went back.... Read more

Another Success Story (Can you really help a stroke patient?) 5/5 (40)

Hello Friends, I just received the following from Dr. Jeff Snodgrass: Just wanted to drop a note. I just treated a man who suffered a severe cerebral stroke in December. He has had double vision and dizziness and paralysis of the right side of his body. His right eye turned in and he had to keep it closed most of the time so he could see what he was doing. The source point graph really... Read more

Kimberly’s Pet Peeve 5/5 (33)

The AcuGraph program isn’t perfect… THERE—I said it. That sounds a little awkward coming from me, doesn’t it Let me give you a little history. The AcuGraph has been around for a long time. You can’t stay around as long as we have without continuing to upgrade. Actually, we keep a master list of requests that come in from our users with suggestions for continued improvements. One of the best things about investing in AcuGraph... Read more

How do I turn Leads into New Patients? 5/5 (37)

Okay, you’ve spent the weekend in the hot sun at a Health fair. It was very successful! You screened 85 people and have 40 appointments scheduled! It’s now Monday morning…WHAT DO YOU DO NOW?! It’s at this point when you realize how important it is to be prepared! We all want more patients…but there are basic rules of interaction that are required for a new contact to become a new patient. It’s all about relationships,... Read more