Ancient acupuncture with modern tools.
Hello AcuGraph Friends, Now that the AcuGraph 5 launch and Loyalty Discounts are officially in the record books, I can finally take a minute to breathe. This has quite literally been the busiest six weeks of my life! But it’s also been a ton of fun and quite exhilarating to... Read more
Recently, I had a regular wellness patient ask me this question: “Why the heck is my back weak?” That is a really good question–but not such an easy answer if you are thinking in terms of TCM theory. According to TCM there are multiple reasons including Kidney Qi Deficiency, Kidney Yang... Read more
Is it bragging if you tell the world you are REALLY good at something? What if you broadcast it on your website or post about it on your Facebook page? What if you tell everyone you know that you have an AWESOME talent? Here’s what I think. If you are... Read more
First I want to say GOOD JOB! We had a huge response to my last blog: The Graphing Game. I loved reading your individualized perspectives on this patient’s graph. So many of your responses were right on. Isn’t it awesome how experienced AcuGraph users can look at a graph and... Read more
Remember when you were in school and you had that really cool teacher who played games with you and you actually learned something? I’m going to be that really cool teacher today. We’re going to play a game. “The Graphing Game” It takes time to become excellent at graph analysis, but... Read more
Have you encountered a graph that looks like this? Those are some low readings! Perhaps you’ve had a patient or two that read very low. Perhaps you could barely get any readings at all. I’ve encountered a few of those myself. What causes low readings? And what can I do... Read more
Every now and then, I run across a graph that looks something like this: Everything is high—in fact, so high that there are no findings at all. When everything is this elevated and this close together, it’s impossible to determine excess, deficiency, or splits. So what does it mean? 1.... Read more
How would you respond to this statement I recently received from an acupuncturist on Facebook in response to a blog post I wrote about AcuGraph? *Make sure you read the statement with sarcasm in your voice… “Wait a minute. …. I wasted thousands of dollars and years of my life to... Read more
In my last article, I discussed the definition of marketing. Here’s a quick review of that information: Marketing is NOT advertising. Advertising is what you do when you have finished the marketing process. It is the HOW of the equation. How do you spread your message? Advertising! Marketing is the... Read more
We have a policy at our office. If you have a question about something, it’s likely someone else probably does too. During our weekly meetings we share our question and the answer we received with everyone else—so the entire group can benefit. Recently, I received an email from an AcuGraph user... Read more
The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve.... Read more
In my last Practice Management Blog (click here) I talked about all of the OTHER things you have to manage in your practice! Today’s acupuncturist is running a small business. As a small business, the most important thing you must do in your business is MARKETING. Everything else is driven by... Read more
You’ve been there and so have I… It was in my first diagnosis class in acupuncture school. Our assignment was to feel the patient’s pulse and report what we felt. I was gung-ho (or naïve) enough to volunteer first. There I stood, eyes closed, concentrating on feeling something meaningful in... Read more
Have you been following the TCM -vs- Meridian series? This is Part 3. If you missed the prior posts, here are the links…click below and catch up! Dr. Jake Fratkin #1:“They didn’t Teach this in Acupuncture School“ Dr. Jake Fratkin #2: “Acupuncture’s Quiet Controversy“ “All health problems, whether due... Read more
Have you been following Dr. Jake Fratkin’s guest articles? If’ you’ve missed them, here are the links…click below and catch up! Dr. Jake Fratkin #1: “They didn’t Teach this in Acupuncture School“ Dr. Jake Fratkin #2: “Acupuncture’s Quiet Controversy“ Dr. Jake Fratkin #3: COMING SOON! At the end of Part... Read more