Ancient acupuncture with modern tools.
I voted, did you? Did you get a sticker? Did you proudly post a selfie with your sticker on social media, telling the whole world that you did something you believed in? Most of you are plenty tired of hearing about the election but bear with me for a moment while... Read more
Have you ever had someone ask you for acupuncture proof? Or have you ever been told that “it’s just placebo”? I have, and more regularly than I ever expected I would. Clearly, word gets around that it can’t be proven, or it doesn’t actually work. Acupuncture is widely maligned in “science” and... Read more
Post-apocalyptic Acupuncture Practice Opportunities Wow. Almost nobody saw it coming. We thought it was a sure thing; the outcome was a foregone conclusion. And yet, when it hit, it caught nearly everyone by surprise, resulting in shock, fear, uncertainty, even outrage. Who even suspected we’d end up here? No, I’m not talking... Read more
Here’s something cool…At our last big acupuncture convention in Florida (FSOMA) we brought these “little” Acupuncture Stickers with us to the booth–and it was a BIG hit. Everyone wanted one. Before I talk about what I did, let me tell you why I did it… You are probably in the same position... Read more
OK, I know the title is ambitious. Paying for a $2,000+ investment in one month may seem like a bit much for many acupuncture practices. Things can be tough out there, and too many practices struggle. But I’m not kidding when I say this is possible. In fact, not only is it... Read more
Do you wanna know what’s FUN? It’s fun to be POPULAR! Popularity doesn’t come easy in my world. Let’s face it, I’m a mother of 9. How often are you popular when you are a MOM? I have to make my kids do all the stuff they don’t really want... Read more
Practitioners ask me all the time how much I charge the patient to graph them and hand them a diagnostic report. It’s a great question. I know there are some practitioners who charge the patient separately for the graph and report, and I’ve heard of charging anywhere between $15 and $50.... Read more
————————————– Wanted: Successful Acupuncturist Seeking well-educated, charming, and nicely groomed acupuncturist who gets good results. Must have good communication skills and polite bedside manners. Practical experience in the field of bridge building is a MUST. ————————————– If this ad were for a real position, would it apply to you? Why... Read more
When we take AcuGraph on the road for acupuncture trade shows, conventions and symposiums–we are the busiest booth at the event. It’s really a lot of fun having acupuncturists hang out and chat all weekend long. We’ve made many lifelong friends with acupuncturists all over the world by meeting at... Read more
“People love [AcuGraph], it gets you patients, and potential clients love the charts and insights into their health. But…” I was cleaning my home office not long ago, and you’ll never guess what I found: A phone book. The Yellow Pages, in fact. Remember those? I frankly didn’t know I... Read more
Have you ever had trouble helping your patients understand Chinese Medicine? TCM terminology doesn’t make sense to patients who are programmed to think in terms of Western medicine. The ancient terms and concepts are important but often require an interpretation. That last thing you want to do is leave a... Read more
One of the fastest ways to get more patients quickly is through speaking. Standing in front of a group, you are able to inspire and educate people about Chinese medicine so they “get it.” It can also bring you more patients in 1 hour than from a month of networking….IF... Read more
How do I come up with blogs? Well, the truth is, I don’t. YOU do! Your questions inspire me to write blogs. Today, I had a conversation with a customer regarding custom reports. At the end of our conversation she was EXCITED to start using Custom Reports more effectively in her... Read more
In my last article, I discussed the definition of marketing. Here’s a quick review of that information: Marketing is NOT advertising. Advertising is what you do when you have finished the marketing process. It is the HOW of the equation. How do you spread your message? Advertising! Marketing is the... Read more
The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve.... Read more