Ancient acupuncture with modern tools.
The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve.... Read more
In my last Practice Management Blog (click here) I talked about all of the OTHER things you have to manage in your practice! Today’s acupuncturist is running a small business. As a small business, the most important thing you must do in your business is MARKETING. Everything else is driven by... Read more
Is THIS your Dream job? Are you doing things you thought you’d never do? You might not have planned on all this “business stuff.” You went to school to learn how to provide excellent care. Maybe you felt called, maybe you were simply fascinated. But one way or another, you ended... Read more
Editor’s Note: This article was originally published in 2014. The referral marketing strategies discussed are timeless and remain highly effective for growing an acupuncture practice today. Finders Keepers: The Secret to Relationship-Based Marketing By Kimberly Thompson, LAc Becoming a successful practitioner has less to do with what you learned in... Read more
How do you build a successful practice? A major goal of our 2014 Seminar was to give you the answer to that question. It all starts with a framework. Imagine building a house without proper framing…it simply wouldn’t work! Day 3 of the seminar is designed to give you the... Read more
Do you have a successful “specialty” treatment program? I like Specialty Treatment programs! From a marketing perspective, they are excellent tools. They effectively target a VERY specific audience. They are relatively easy to promote and are often associated with a very large support group from which to attract referrals. Perhaps... Read more
I hope you had a great weekend! My Saturdays are filled with projects around the house. My kids will tell you that if there’s nothing that needs to be done, I’ll create a project! (They’re not always happy about that!) I find it rewarding, and actually relaxing, to spend a... Read more
How is your practice doing? Summertime is slow for many practitioners, which makes it the perfect time to reflect on the past six months and evaluate what’s been working…or not! Your vision certainly includes financial success for your practice. Let’s work together to calculate your patient Attrition/Retention rate and improve... Read more
If you grew up in the United States, you probably watched TV shows that centered around a medical doctor…the “Family Practitioner!” Do you remember: Ben Casey MD, Marcus Welby MD, Trapper John MD, Quincy ME, Dr. Quinn Medicine Woman? The episodes focused on the relationship the doctor developed with the... Read more
Many of my articles talk about how to attract the public to you, drawing in new patients who would, otherwise, not even consider seeing an Acupuncturist. I often talk about ‘screening’ a patient and using the “Screening Module.” However, I wonder if you’re asking yourself: “What is this Screening Module... Read more
Why do I lose patients as fast as I get them? I hear comments like these from a wide range of practitioners. It’s the nature of the health care business. It’s not you or your profession. It’s a bit of irony that the better you are at healing people, the... Read more
Okay, you’ve spent the weekend in the hot sun at a Health fair. It was very successful! You screened 85 people and have 40 appointments scheduled! It’s now Monday morning…WHAT DO YOU DO NOW?! It’s at this point when you realize how important it is to be prepared! We all... Read more
If you’ve been following my blogs, you know that my primary goal is to help each of you have a commercially successful practice. The other day, I helped a practitioner set up a health screening table at a grand opening sponsored by a local Chamber of Commerce. We anticipated 100-200... Read more
On my way to work I was flipping through the radio stations, looking for a good song. On at least three of those stations they were talking about an expo, tradeshow or fair! My last three posts focused on how to take advantage of these events. Today let’s talk about... Read more
Editor’s Note: This post references an acupuncture symposium attended in 2012. The practice-building tips discussed remain relevant. Last weekend, I was at an Acupuncture Symposium in Bloomington, Minnesota. It was a beautiful experience! I saw some beautiful scenery, met amazing people and tried some delicious local cuisine while enjoying the land... Read more