Ancient acupuncture with modern tools.
In my last article, I discussed the definition of marketing. Here’s a quick review of that information: Marketing is NOT advertising. Advertising is what you do when you have finished the marketing process. It is the HOW of the equation. How do you spread your message? Advertising! Marketing is the... Read more
The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two...just click and catch up! Okay…let’s continue: If customers in ANY business ONLY pay for solutions to problems that matter to them, it’s time to ask yourself what problems you solve.... Read more
Is THIS your Dream job? Are you doing things you thought you’d never do? You might not have planned on all this “business stuff.” You went to school to learn how to provide excellent care. Maybe you felt called, maybe you were simply fascinated. But one way or another, you ended... Read more
I don’t like New Year’s resolutions. Oh, I’ve tried them before, and frankly found it a waste of time. The trouble is this: once I’ve resolved to do something, or not do something, and then failed even once, the resolution is broken and soon forgotten. It’s a high-stakes gamble that I seem... Read more
“Evidence-based medicine.” Why is this such a common buzz phrase for modern acupuncturists? Have you been in social media acupuncture groups or to acupuncture symposiums lately? Acupuncturists want it and patients demand it. I don’t remember hearing much about it when I began my acupuncture journey 10 years ago. They... Read more
Today let’s bring together the patient retention principals talked about in my blog Patient Retention – Part I and demonstrate how the AcuGraph exam can serve as the bridge to move your specialty program participants to regular care. Let’s assume you’ve done your target marketing and have a group of new specialty... Read more
Do you have a successful “specialty” treatment program? I like Specialty Treatment programs! From a marketing perspective, they are excellent tools. They effectively target a VERY specific audience. They are relatively easy to promote and are often associated with a very large support group from which to attract referrals. Perhaps... Read more
We’ve talked about how to educate your patients about Bell’s Palsy. Now, if you’ve educated everyone well, your patients and their friends should know when to call you. Next, we talked about how to treat a Bell’s Palsy patient to get excellent results. When I finished up the last blog,... Read more
I hear it time and time again, practitioners learn everything they need to learn in school… except for how to actually run a successful acupuncture practice. It’s common to hear that this is one of the reasons so many practitioners are attracted to AcuGraph in the first place. Marketing is... Read more
Hello Friends, Some time ago Dr. Jerry Nesseler posed a question: “How can I quickly explain to my patients the pie chart in Acugraph?” Here’s a bit of background. The chart he’s referring to is our patented P.I.E. (personal integrated energetics) chart first introduced in AcuGraph 3. This chart... Read more
I recently received an email from a practitioner asking some really important questions about AcuGraph. I thought many of you would benefit from hearing the answer too–so I’ll address it in today’s blog. Hi Kimberly, I have been in deep thought the past couple of weeks on how to really... Read more
How is your practice doing? Summertime is slow for many practitioners, which makes it the perfect time to reflect on the past six months and evaluate what’s been working…or not! Your vision certainly includes financial success for your practice. Let’s work together to calculate your patient Attrition/Retention rate and improve... Read more