Miridia Technology Inc., Makers of AcuGraph Computerized Acupuncture
 

Referral Marketing for Acupuncturists

datePosted on 14:44, December 18th, 2014 by Alan Gifford MS, Practice Coach

Acupuncture Today web logoAdrianA couple of days ago I sent you a link to Kimberly’s latest Acupuncture Today article.

Since then I’ve realized I never told you about her previous article.

It’s really worth reading!

In this article, Kimberly gives some marketing ideas that are both innovative and simple.

They’ll make a huge difference for your practice, so I recommend you take a look.

Have a great day!

Green Bar

 

 

KimberlyFinders Keepers: The Secret to Relationship-Based Marketing

By Kimberly Thompson, LAc

Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!

Two skills every practitioner needs to master along the way are these:

1. Finding new patients.
2. Converting new patients into long-term wellness care patients.

There are a ton of ways to get new patients, all of which depend on your personality, the community you live in and specific clinic goals.

I’ve tried several approaches through the years including flyers, mailers, business networking groups, radio advertising, radio talk shows, networking groups, group presentations — and YES, even good old-fashioned local phone book advertising.

I’m going to share a couple of secrets I’ve recently discovered. One day a light bulb went on in my head. A new approach to advertising emerged, that I hadn’t used before, and it’s really working well.

Kimberly QuoteSocial Skills

Before I tell you what it is, let me give you a little background. I’m very social and great when it comes to personal networking. When I was a kid, they called me a chatter box, which eventually turned out to be an advantage. The first thing I did when I opened my clinic was join a networking group. I was new to the community and didn’t have any resources for building clientele. I figured this would be a great place to “talk to people” about what I do.

From among the many types of networking groups available, the group I chose was BNI (Business Networking International). I liked this one because it taught me how to focus on building relationships in the community rather than just finding “leads.” I am no longer a part of this same networking group, but I gained a valuable education as a member. I met amazing business owners who have become really important resources in my practice in the way of accounting, marketing, signs, business cards, credit card processing, etc.

The personal relationships I formed over a five-year period turned out to be invaluable.

A key player in my new idea came from a local PostNet owner. PostNet is a lot more than shipping and postage. They are actually a full-on printshop, focused on helping small business owners. In the past, I had used them for business cards, forms, mailings, signs, and name tags. Who knew they could help me find and keep patients? Here’s how it happened…

Step #1 “Finding Patients” — A “New” Idea

Recently, I was in my MD’s office. As I left, they gave me several prescriptions — for medications and also referrals to see other specialists. The light bulb went on in my head!

RX padWhy the heck had I not created a prescription pad for my clinic?

I can’t tell you how many people I have networked with over the years: chiropractors, medical doctors, physical therapists, OBGYN’s, midwives and massage therapists just to name a few. Of course we chatted, and I left business cards. But I had NEVER left a prescription pad. These folks are already accustomed to prescription pads when referring patients.

I was missing out on a golden opportunity.

The wheels in my head started turning. The possibilities of what I could create were unlimited. So, I called my friend from PostNet. (You see, we are friends now, because we spent five years getting to know each other really well through relationship networking at BNI.) I told her my idea and she had a pile of acupuncture prescription pads ready for me the very next day.

Here’s how it works:

1. Make pads that are specific to certain conditions.

I made a pad for:

  • OBGYN and Midwives that include symptoms such as: Lower Back Pain, Morning Sickness, Varicose Veins, Breech Baby Presentation, Vulvar Varicosities, Preparation for Labor and Delivery, Hemorrhoids, Lactation Difficulties, Mastitis, Edema, and Carpal Tunnel Syndrome.
  • For the MD’s, I included symptoms such as: Chronic Pain, Fibromyalgia, Sciatic Pain, Carpal Tunnel Syndrome, Migraine Headaches, Tension Headaches, Neck and Shoulder Tension, and Stress.

I suggest you don’t make a HUGE list of everything you can treat. Make the prescription pad simple and specific to the conditions that are addressed in their office. This makes the pad more valuable. Your list will also help the practitioner realize you treat a lot more than the common “pain-related symptoms” most attributed to acupuncturists.

2. Choose syndromes that are difficult for the prescribing practitioner to treat.

Doctors are happy to refer patients with chronic pain. They know there is not much they can do for the patient besides offer a prescription. Many patients are asking for other options besides traditional pain medications.

Breech babies and not going into labor are perfect examples. Most OBGYN’s give the patient a waiting period. If the baby doesn’t turn within a certain amount of time, the alternative is a C-Section. If the baby doesn’t come by a certain date, then mom has to be induced. Moms who are under these circumstances are pushing their doctors for alternatives.

In the past, I’ve received phone calls from these desperate moms. Many of them find me on the internet. The better option would be for the doctor to have a prescription pad.

A referral from the doctor they trust goes a lot further than a search on the internet.

3. Each office gets a minimum of two pads.

One can go in the mail to the doctor. A nice short introduction letter is helpful. If you are already seeing patients from his/her office, you can add that information as well. It’s kind of hard to get a direct appointment or meeting time with the doc, but if your mail is clever and creative, your chances of the doctor receiving the package are pretty good.

Here’s the important part.

Two or more pads should be delivered to the staff at the front desk. Don’t just drop them off. Introduce yourself. Tell them who you are and what you do. Leave flowers, a loaf of bread or a treat of some kind. I promise you, your efforts will pay off. It’s the front office staff who answers all the phone calls. They are the ones who get the call from the patient asking: “Can you refer me to an acupuncturist?” or “I heard that acupuncture helps with sciatic pain. Do you know of anyone?”

Make sure you send a nice thank-you card when you receive referrals. Gratitude is a nice quality to have, plus your card is a nice reminder that you are taking good care of their patients.

4. Make it easy.

Your pad should have all of your contact information. Business name, email, phone number, and even a map. You can have your pad created two-sided if you need more space.

AcuToday ReferralsTypical pads are one-fourth of an 8.5 x 11 inch piece of paper. I like to have them made in color so they are easy to find.

Step #2 “Keeping these New Patients!

Continue reading at Acupuncture Today – Click Here!

Green Bar

 

 

TCM Food Therapy – it’s Simple & Effective

datePosted on 13:43, December 16th, 2014 by Alan Gifford MS, Practice Coach

AT Foodie 2014Our resident TCM expert has written another great article for Acupuncture Today!

In it she manages to indulge her inner foodie while helping her patients (and yours) get outstanding results with TCM food prescriptions.

Best of all, she makes it easy!

Enjoy her Article!

Green Bar

 

 

Kimberly1

It Pays to be a Foodie!

If there is an inner foodie in you, just waiting to burst out—this article is for you!

Do you want to know how I know? I’m that girl. My middle name might as well be “Foodie.” I love food! And if my patients are any indication, many of them do as well. I get asked about food and diet every day in my practice. I bet you do too.

Your TCM education has given you a very unique perspective on food. You have lots of great information that you can, and should, be sharing with your patients. This information is valuable and it increases the value of the services you provide to your patients. Properly applied, your knowledge about food and diet should contribute to your practice’s bottom line. Right?

In this article, I’m going to teach you how being “Foodie” can improve your patient outcomes and increase your practice income. Using this knowledge, combined with skills I’ve taught in previous articles, you can actually give yourself a raise! My raise was about $500 per month.

Onions2What you already know:

Pattern diagnosis. That’s easy enough, right? Ask questions, take pulses, look at tongues. You’ve got that down.

Explaining the “Spleen Happy Meal” isn’t a problem either. We prefer our patients eat vegetables slightly cooked instead of raw. Avoid icy cold drinks. Don’t eat too many foods that “tonify your damp,” like ice cream, butter, cheese, etc.

We are also great at throwing out a few well-known food items for certain conditions: dark leafy vegetables and beets for blood deficiency, watermelon to drain damp, goji berries for eye problems, etc.

What’s missing:

If you follow the “share bits and pieces along the way as needed” approach it’s hard to fully educate the patient and inevitably they forget what you said. So I felt like I needed a system to teach patients about food therapy, instead of just sharing bits and pieces along the way as they asked. My problem was that I didn’t have time to talk to my patients in depth about diet at every visit.

Since patterns are always changing, it doesn’t make sense to have a one-time dietary eduction session and have the patient think what you told them should be their diet for life. Patients need to know you have dietary advice and treatment strategies for acute problems, chronic problems, temporary conditions like pregnancy, and even natural aging and progression throughout life.

AT LinkWe need a system:

After thinking long and hard, and working on it more hours than I care to admit, I’ve developed a very solid system for my clinic, and now I’m going to share it with you. Here’s what I recommend: (click here to continue…)

Green Bar

 

 

 

Depression – One Visit Changed EVERYTHING!

datePosted on 15:16, December 11th, 2014 by Kimberly Thompson, L.Ac.

Screen Shot 2014-12-10 at 3.17.31 PMA patient came in last week, desperately hoping acupuncture would work.

Nothing else was helping…

Her family circumstances were overwhelming to the point her emotions were out of control. She couldn’t stop crying. She wished she could run away from everything and everyone. She even said she wished her life could just end, although she knew that wasn’t an option.

 

Patient Education

I’m so glad she had the wisdom to call me. I’d taught her over the years that whatever discomfort she experiences in her body is always related to a meridian imbalance.

Meridian Imbalances

Emotions can either be the cause or the effect of an imbalance in the meridians.

  • Cause: If there is a physical blockage in a meridian for too long, the emotion associated with that meridian then becomes out of balance as well.
  • Effect: If someone experiences long-term emotional problems—such as clinical depression, anger-management issues, grief from the passing of a loved one, etc.—physical symptoms will surely follow.

 

Clinical Experience

I love treating emotions because they are so easy to shift.

Patients love when I’m able to analyze the graph and say things like this, without them telling me their chief complaint:

“Wow—it looks like you’ve been angry.”

“I’m guessing you’ve had a lot of anxiety lately.”

They have learned that the graph doesn’t lie!

Simply balancing the graph is enough to take care of 80% of the patient’s present emotional condition. Knowing a few extra classical key points is enough to often get 100% relief.

 

Case Study

Chief complaint: Extreme emotions.

  • This is the patient I was speaking about above.
  • Uncontrollable crying, grief, anxiety, and worry.

History:

  • 62-year-old female.
  • Recent, two-week bout with an upper respiratory infection. Lingering phlegm and sinus congestion. Yellow sputum.
  • Recent UTI. Lingering kidney area pressure.

Tongue:

  • Red, dry, thick yellow coat (middle to back). Quivers.

 

Graph Analysis:

Graph1Let me tell you what I see in this graph from the perspective of the “By Element” view.

Metal

Physical: She has excess in both the Lung and the Large Intestine. Her lingering upper respiratory infection and phlegm in the lung are present here.

Emotional: The emotion of the Lung is grief. She was having family relationship issues with the very real likelihood that she might lose contact with a family member.

Fire

Physical: There is a deficiency in the Heart. She doesn’t typically have a deficiency here, but it makes sense if you look at the graph according to the flow of energy.

Energy CycleBecause so much energy is being held in the Lung, Large Intestine and the Stomach—the Heart is not getting what it needs.

Emotional: Anxiety is the emotion of the Fire element. Because the heart is deficient, her tendency toward anxiety is increased.

Earth

Physical: The Stomach channel runs right through the chest. Because of the constant crying, she is hanging onto energy there.

Emotional: Worry is the emotion of the Earth element. Obviously she has spent many hours worrying about her current family situation.

Water

Physical: Life source energy is stored in the Kidney. She is 62 and works full-time. Her Kidney channel has a tendency toward deficiency anyway, the extra wear and tear she has been experiencing lately has drained her reserves.

Emotional: Fear is the emotion that surfaces when the Water element is deficient. Earth is her lowest element in this graph. Fear is the biggest emotion she is feeling.

 

Treatment

Step 1: To balance the graph, I focused on the yin meridians first.

Heart Deficiency: HT 7—I chose the source point because it also has a strong effect on emotions.

Kidney Deficiency: KI 3—I chose the source point again, because it has a strong effect on source qi.

Lung Excess: LU 5—I chose the sedation point.

Step 2: I palpated the yang meridians to see what was happening tendinomusclarly. Each of these pathways were full and tender to palpation.

Triple Energizer Split: TE 5—I chose the Luo point because the channel was split, and also because TE 5 helps strongly with the distribution of hormones.

Large Intestine Excess: LI 10, LI 12—I chose these points because they were ashi and I knew they would also help resolve the tension in her shoulders that had accumulated from crying. *These are great points to open the Large Intestine tendinouscular meridian.

Stomach Channel Excess: ST 44—I chose this point because it’s great for clearing heat from the channel and also because it’s great for bringing energy back downward.

Step 3: A few extra great points I like.

To calm her mind: Yin Tang

To help all the other points work better:  Shen Men on the ear.

 

Immediately After Treatment

While she was on the table, she calmed down. Two hours after treatment she sent me this text message:

“I’m doing so much better. My circumstances haven’t changed, but I feel in control, my mind is clear and I’m able to cope. Thank you.”

 

Three Days Later

Graph2

It’s important to teach your patients about the havoc extreme emotions can play on the body. Luckily, she knew when to call. Patients who don’t know when to call typically wind up with long-term, chronic health and pain conditions.

AcuGraph Video demoAcuGraph is a great resource, not only to educate your patient but for greater insight as a practitioner.

Use your AcuGraph. Trust it. Learn to analyze it.

Still thinking about getting one? Sign up for the demo/webinar to learn more. Click the Pic!

If you want to become an expert at graph analysis, I can help. Check out my book! It’s filled with a ton of case studies just like this.

Have a great week!

 

                        

 

 

 

 

 

 

 

 

 

 

 

 .

 

 

Kimberly Thompson, L.Ac.

Acupuncture Research Analyst

Miridia Technology

kimberly@miridiatech.com

@acukimberly

 

 

Shoulder Pain Therapy

datePosted on 12:04, December 9th, 2014 by Alan Gifford MS, Practice Coach

Shoulder Pain sucks!

It makes everything ACHE, your neck, arm, chest and down your back!

The shoulder is a complex ball and socket joint that is made up of three bones: the humerus (arm bone), the scapula (shoulder blade) and the clavicle (collar bone).

There are many ligaments that help support the shoulder, and many muscular attachments help move the shoulder.

There are many different causes of shoulder pain.

Read the rest of this entry »

Why Do You Do It?

datePosted on 15:13, November 18th, 2014 by Dr. Larsen

Why4Why do you do what you do? What drives you to get out of bed every day and go to work?

There are probably as many answers to this question as there are practitioners in this field.

I’ve talked to many, many acupuncture practitioners over the years and seen nearly every practice situation imaginable.

Every practitioner is unique, and the common theme among them all is a great desire to help people. 

Sure, you can make a good living as an acupuncturist (if you approach it right), and you can earn respect from your patients; you can be highly regarded in the community. But in the end, the driving factor I see most often, even beyond praise and profit, is a simple desire to make people’s lives better.

Frankly, I can’t think of a more honorable and noble reason to go to work every day.

Just like every practitioner has a “why,” so should every business. After all, businesses are just made up of people who come together to work toward a common goal.

If the goal is only to make a profit, the business will lose its way in pursuit of the almighty dollar. On the other hand, if a business has a driving purpose, a passion that matters deeply and makes a difference to everyone who works there, great things can be accomplished for the company and for those it serves.

Here at Miridia Acupuncture Technology we’re animated by a desire to elevate acupuncture. 

  • We believe the gentle, natural, safe and effective acupuncture should be the FIRST choice in healthcare, before drugs, surgery, and their resulting complications.
  • We believe it is a kindness to help more people receive acupuncture care and help more practitioners succeed.
  • We believe we can help increase peoples awareness of acupuncture.
  • We believe great products and technologies help us accomplish these goals.

This is what drives us.

In the end YOU are the most important part.

With that in mind, all of us here at Miridia wish you a very happy and healthy Thanksgiving. As we pause and reflect on our list of blessings, we place each of you high on that list. We now have well over 7,000 individual customers and each of you is important to us and a vital partner in helping us reach or goal to elevate acupuncture.

Thank you for the excellent work you do!
Thank you for touching so many lives and helping so many people.
Thank you for being our partners in this work.

May God bless you this season and always.

AdrianDr. Adrian Larsen
and all your friends at
Miridia Acupuncture Technology

Are we Speaking the Same Language?

datePosted on 13:28, November 12th, 2014 by Alan Gifford MS, Practice Coach

Woman confused3Have you ever had trouble helping your patients understand Chinese Medicine?

TCM terminology doesn’t make sense to patients programmed to think in terms of Western medicine.

The ancient terms and concepts are important but often require an interpretation. That last thing you want to do is leave a patient confused.

A confused patient doesn’t come back! 

What does Your Patient Need?

They need to SEE it! Don’t explain it to them–SHOW them! The patient wants to see logical, visual proof, in easy-to-understand reports.

Let’s put it this way. When your patient starts explaining to YOU what’s wrong, you’ll know two things:

• First, they’re totally on board with your treatment. They know they need you and they know why they need you.
• Second, they’ll give the same explanation to their friends and family, complete with visual proof. This generates referrals!

What about Your Needs?

What helps a recent graduate become a Master Acupuncturist?  Experience and applied knowledge! Being open to learn from experienced practitioners provides experience…faster.

Since the use of technology wasn’t taught in acupuncture school, many practitioners simply don’t pay attention to it. That changes when they realize, in this age of Google medicine, patients self-diagnose and trust technology to find and fix their problems.

Technology plays a vital role in today’s acupuncture practice.

Pie ChartA 2012 survey asked practitioners to give the most important problem technology solves in their practice.

  • 36% (red) say it provides proof of Acupuncture’s effectiveness
  • 29% (yellow) say it helps them provide better treatments
  • 20% (green) say it increases patient retention
  • 15% (purple) say it helps with marketing and attracting new patients.

Technology can enhance your skills and augment your wisdom. It’s like having an instant “2nd opinion.”

Practice Success

I think we’ve all learned by now that it’s NOT about the money – it’s about helping people.

That being said…if you can’t make a living in acupuncture, you can’t help as many people!

The right tools will help you succeed financially and create a rewarding practice.

Here are the facts: Practitioners who use AcuGraph:

Survey Results

How does AcuGraph help you reach these levels of success?

Woman holding AcuGraph Practice BuilderWhen you buy an AcuGraph system, you’re making an investment in your practice. Our support, training and coaching programs help you experience a quick return on your investment, and SHOW you, step by step how to do it.

Here are some of the Training options we give you:

  • Video Boot Camp and 12 session e-Course to get you up and running FAST!
  • Advanced Seminar Training (With CE Credits!) to make you an EXPERT!
  • Patient Education Tools to get your patients on board and sending REFERRALS.
  • Personal Coaching to examine your practice top-to-bottom from an Expert’s point of view!
  • Personal Marketing Makeover to immediately increase your marketing effectiveness.
  • Personal Case Consultations with one of our expert acupuncturists to resolve your toughest cases!

We DON’T just want to sell you some equipment—We’re committed to your long-term success! We’ve been helping elevate acupuncture for more than 10 years. Our experience in practice building has given us the expertise needed to help you reach your goals.

 

AcuGraph Video demoAre you ready to invest in your practice?

Start by watching this video where you’ll find the FIRST and MOST IMPORTANT principle of practice success:

 

 

 

The Buzz on Evidence-based Medicine

datePosted on 13:37, November 4th, 2014 by Kimberly Thompson, L.Ac.

Report of findings 3“Evidence-based medicine.” Why is this such a common buzz phrase for modern acupuncturists? Have you been in social media acupuncture groups or to acupuncture symposiums lately?

Acupuncturists want it and patients demand it.

I don’t remember hearing much about it when I began my acupuncture journey 10 years ago. They didn’t really teach it in school.

The truth is—our medicine, in its traditional sense, lacks the ability to objectively demonstrate problems or track patient progress.

In the youth of my career, I was naive to the value of “Evidence-based Medicine.”

It wasn’t until I opened my own clinic that I started to become wise. Through the years I’ve learned that any successful clinic must have these two vital factors going for it.

1. Good skills. I list this first, because this is what most practitioners focus on. If you are great at what you do, your practice will thrive, right? The truth is, having good skills is only half the battle. You’ve got to have more…

2. Evidence-based Medicine. This is the foundation that makes your practice strong.

Let me explain what I mean. The following are three vital benefits of evidence based medicine that you can’t get from any other approach.

1. Powerful Patient education

As much as I’d like to, it’s impossible for me to explain the theories, conditions and symptoms of Chinese medicine to every patient that comes through the door. Not only is this not feasible, I don’t think the majority of patients want me to TRY to explain it all anyway.

In the end most patients just want to know two things. 

1. That you know what’s wrong.
2. That you know how to fix it.

If you don’t have evidence to show these two things, patients will be less inclined to believe you.

I like to give the patient a general overview of channel theory, explaining that when energy isn’t flowing the way it needs to, symptoms develop in the body. I then point to the blockage on the AcuGraph report, and show them EXACTLY where the problem is.

This is HUGE!

How many patients finally come to you, desperate for a solution, after they have tried everything else? The AcuGraph report of findings is a BIG relief!

I explain that we will track their progress with follow-up graphs and always know exactly what is happening in their body. The patient leaves my office with confidence and trust that I understand their condition, and that I am going to solve their problem.

2. Better Treatment Plans

Many practitioners completely get the patient education part, but they have a  hard time even imagining that AcuGraph can help them give a better treatment.

How do I know this? Because I doubted it too!

It took me awhile to realize what a valuable resource the recommended baseline treatment is in AcuGraph. Remember those tonificaiton and sedation points related to the Mother/Son/Grandmother you learned back in college? I’ll bet you memorized them to take your exams, but never used them in practice, right? Why do I make this assumption? Because my classmates and I never used them.

Well, let me tell you a secret. For more than a year, I never used the recommended points in AcuGraph.

Then I went to a training where I learned more about the Mother/Son/Grandmother relationship. A light bulb went on. “Hey—those are the tonification and sedation points AcuGraph recommends.”

I took a leap of faith and began adding AcuGraph recommended treatment points to my TCM protocols.

All of a sudden my patients started getting better twice as fast.

Amazing! If you own AcuGraph and haven’t learned the value of these points, I suggest you open your mind to new possibilities.

I’m a better practitioner when I incorporate the tonification and sedation points from AcuGraph. If you want to learn more about how this affected my practice, read this blog series: “I am Convinced”

Doctors33. Communication with Other Health Care Professionals

It’s typical for AcuGraph users to develop relationships with other healthcare practitioners in their communities and receive a regular flow of referrals. Why do you think this is?

AcuGraph gives you a greater ability to communicate with other healthcare professionals.

When you can show a before and after graph, PROVING that you are effective at getting results, other medical professionals will have great respect for the work you do.

Imagine this scenario:

After you’ve finished a series of treatments, you send a before and after graph showing marked improvement, to the referring health care professional—along with a simple note thanking them for trusting you to care for their patients and letting them know the outcome.

Do you think this healthcare provider will continue sending referrals to your office? Absolutely!

Some practitioners also use AcuGraph to communicate with insurance companies, sending AcuGraph scans in conjunction with treatment notes to show progress and prove the need for further care.

It’s not easy to communicate progress in traditional TCM terminology.

Blue bar

AcuGraph allows you to think TCM in your mind, yet communicate in a way patients and other health care practitioners can grasp.

I’ve learned a few things over the years. Skills improve with time, and the more patients you treat, the better you become. If you start with a strong foundation of evidence-based medicine, you’ll see more patients, improve your skills, and build a rock-solid foundation for your practice!

AcuGraph Video demoWant to know more about the AcuGraph? Here’s a short video for you: 

Talk to ya’ soon!

 

                        

 

 

 

 

 

 

 

 

 

 

 

 .

 

 

Kimberly Thompson, L.Ac.

Acupuncture Research Analyst

Miridia Technology

kimberly@miridiatech.com

@acukimberly

QUESTION: What do a microcurrent device, a laser, and a hippie massage therapist have in common?

What do these three have in common?

Read on, and I’ll tell you!

*****

Screen Shot 2014-10-15 at 12.09.42 PMHaving NEVER given a massage before, and only received one massage in my life, I went to a hippie massage school in Santa Barbara, California–The School of Intuitive Massage and Healing. I was completely out of my comfort zone. Imagine “conservative mother of eight” going to massage school. The director of the school interviewed me to see if I would fit into their program by feeling the “energy” coming off the bottom of my feet. Apparently, my energy radiated “just far enough” for her to let me in.

Imagine the scenario:

Read the rest of this entry »

How to Turn your Patients into Wellness Patients

datePosted on 13:32, October 28th, 2014 by Kimberly Thompson, L.Ac.

Patient - favoriteDo you play favorites? As a mother of nine—I’ve learned to be very careful about “playing favorites.” All my kids are different and I love them all.

You won’t catch me playing favorites when it comes to my kids! That would cause BIG problems.

But, can I tell you a secret? In my clinic, I have FAVORITE patients. Come on… Don’t judge. You’ve been there too! It’s hard not too right?

Some patients just have a way of wrapping themselves around your heart. You can’t help but have favorites!

My favorite patients are those who come in for monthly Wellness Care.

In today’s blog I’m going to teach you three things that transform an Acute Care Patient to a Wellness Care Patient (aka FAVORITE patient).

First, let’s talk about WHY it’s important to transform Acute Care Patients into Wellness Care Patients.

Read the rest of this entry »

Case Study: Breast – Lung Cancer

datePosted on 08:00, October 25th, 2014 by Dr. Larsen

Take a look at this case of breast and lung cancer treatment!

Dr. Chris Teo, like so many of you, selflessly serves humanity by helping those who are perhaps beyond hope. 

 

Blue bar

“When you are told that you have no hope,
to be prepared for your imminent death,
we believe that there is still hope.
We join you in this last battle of your life.
We shall carry out our task in good faith
and to the very best as humanly possible
with no regards to material rewards,
race, religion or social status.”
CA Care Mission statement

Blue bar

A Case of Amazing Healing

by Dr. Chris Teo of CA Care

EK (S-617) is a 62-year-old Indonesian. She was diagnosed with breast cancer in 2008. Since the lump was too big, surgery was not indicated. EK had to undergo 6 cycles of chemotherapy and 35 times of radiation treatment. The lump in her breast became smaller.

EK was then prescribed Tamoxifen which she continued to take for 6 years! EK went to see her doctor every 6 months for routine checkup. Everything was okay. But in 2013, i.e. about 5 years later, EK had difficulty breathing. The doctor said there was fluid in her lungs but he did not say that it was a metastasis.

EK went to see another lung specialist who tapped out the fluid. This was done twice. In March 2014, EK was told that everything was good.

Unfortunately in  July 2014, again there was fluid in her lung (picture below). EK had to do pleural tapping for the third time. Once again the doctor did not say it was a metastasis.

Composite-S617-Lung

 

Not knowing what to do, EK and her daughter came to seek our help on 10 August 2014. She presented with the following:

  1. There was no pain, appetite was good and she was not tired.
  2. When going to sleep, she had to curl up with her knees to her chest.
  3. Urination, 3 times per night.
  4. She had stomach wind.
  5. She became breathless when climbing the stairs.
  6. She had asthma since childhood.

Acugraph reading was made and the results (below) indicated high lung meridian energy, split SI, TE, LI and ST meridian energy. Her SP, KI and BL meridian energy was low.

10-Aug-2014

EK was prescribed: Capsule A, C and D besides Breast M, Lung 1, Lung 2 and Lung Phlegm teas.  For her stomach wind EK was asked to take Gastric Paste herb; and A-Kid-6 tea for her frequent urination at night.

EK decided to stop taking Tamoxifen and just relied on our herbs.

After taking the herbs for about 3 weeks, EK came back to see us again on 5 September 2014.  Acugraph reading showed tremendous improvements in her energy meridian. All her meridian energy levels, except SI, were normal.

5-Sept-14

EK confirmed the following:

  1. Her coughs were less and her breathlessness had reduced.
  2. She could sleep flat and straight, not having to curl up anymore.
  3. Stomach wind reduced.
  4. Urination only once a night, instead of three times previously.
  5. She could climb the stairs without problem!

Listen to what she has got to say (Bahasa Indonesia) in the videos below.

 CA care videos

 

 Blue bar

 

It is our pleasure to provide the diagnostic equipment used by Dr. Teo and the CA Care center.

When the effectiveness of your treatments is scientifically documented you create a legacy that will build your practice and allow you to help more people.

Watch the AcuGraph demonstration video and see how it can help you: http://www.acugraph.com/demonstration/

 

 

I won't follow the rulesA quick review: In Part 1 of this series I talked about Entry/Exit points, (the doorways that allow energy to move from one channel to the next. Click here if you missed it.)

Now let’s talk about measuring the channels.

When measuring the source points for an AcuGraph exam, many practitioners get stuck in the mode of measuring according to the “Textbook” location.

My advice? Stop that!

Now that you are done with exams, let’s move on and learn something better. Sometimes the energetic locations are slightly off what the text book tells you.

Here’s How I Know

Read the rest of this entry »

Treatment for Depression

datePosted on 13:05, October 15th, 2014 by Alan Gifford MS, Practice Coach

1st place ribbonWe had a Laser Case Study Contest that generated some amazing stories of how Laser therapy helped their patients.

There were lots of great entries, here are the top three!

Third Place – Topic: Healing: “The Scar that Wouldn’t Heal” by Martha Hall, L.Ac.

Second Place – Topic: Pain & mobility: “She Walked without her Walking Sticks” by Debra M. Ashcraft, MD

First Place – Topic: Depression: “I Gave Her My Laser…You Would Have Too!” by Jackie Victor, BSc, DNM, R.Ac., N.D.

 

Enjoy Dr. Victor’s entry!

 

Blue bar

 

 

Jackie Victor3I Gave Her My Laser…You Would Have Too!

by Jackie Victor, BSc, DNM, R.Ac., N.D.  http://www.focus-sante1.com/

 

Chief complaint:

Severe depression, anxiety and suicidal thoughts

History:

This 16-year-old male patient has had several bouts of severe depression and anxiety during his young life, to the point of suicidal thoughts.

The mother called me at home (during my daughter’s high school graduation family celebration supper) in tears. Her son was so severely depressed he hadn’t come out of his room for days and was refusing any type of treatment. She was fearful he was becoming suicidal again. Depression points

He finally relented and told her he would accept one acupuncture treatment if I went to their house NOW…so I excused myself from our guests, picked up my Red and Blue lasers, Stimulus Pro, needles and other supplies and was there in a flash.

Methodology

Laser Treatment: 20 seconds per point.

Manic-Depressive Disorder:

  • Sishencong
  • GV 20, St 40
  • BL 13, 20, 23

Anxiety:

  • Yin Tang
  • CV 17
  • HT 7

Depression AurAuriculotherapy:

  • Auriculotherapy protocol for Depression

THEN, I left my lasers with the mother and told her to treat the exact same points I had treated on his body with the lasers (I gave her clear instructions) and do the same for the Auriculo treatment.

She was to treat him every day until I could see him again in a few weeks. (I was leaving on vacation and hoped he would see me upon my return).

Results:

1 WEEK LATER the mother posted a picture of her son on Facebook…I was so relieved I had tears of joy. He was feeling so much better he decided to create a costume and participate in an Anime event in another city with his friends!

Conclusion:

I bumped into the mother the other day at our local Natural Foods store…the other customers probably wondered what all the hugging, high 5’s and animated talk about the wonders of acupuncture and lasers were…but that’s OK, that happens when you have amazing tools to work with!

Blue bar

 

The treatment points for Depression are shown above. The tools used by Dr. Victor are the QiPulse and QiCalm lasers.InterestedLasersButton

Click on the Image to the right to learn more about laser therapy.

To receive our special Black Friday offer on Acupuncture Lasers

click the Turkey below!

The Thanksgiving Turkey

 

 

 

Laser Case Study Winner – 2nd Place

datePosted on 12:16, October 7th, 2014 by Dr. Larsen

2nd place

Today I’m pleased to announce the 2nd Place Winner of our Laser Case Study Contest.

So what did they win?

Everyone who submitted a case study received a free Value Laser just for submitting (a $30 Value!) Thanks for submitting.

Our first-place winner will receive a QiPulse/QiCalm red and blue laser set, along with two sets of safety glasses. That’s a $420 value!

We’ll post the 1st Place Winner next week. Last week we sent out the 3rd Place case study.

Click here if you missed Martha Hall’s excellent 3rd Place entry.

Today, I’m pleased to present the Second Place winner! It’s given in two parts, below. Enjoy.

Read the rest of this entry »

What is TCM…Really?

datePosted on 08:00, October 4th, 2014 by Alan Gifford MS, Practice Coach

Ultimate Wall Chart

I was talking with some friends recently and one of them said he read there are many different types of oriental medicine. He was confused as to the difference and wondered which method is the most effective.

So let me ask YOU - How many different types of Traditional Chinese Medicine are there?

Are you a TCM practitioner? Is your specialty Herbs, 5 Element, Meridian Balancing?

This conversation reminded me of Dr. Jake Fratkin and his story of how he combined various aspects of TCM to create an effective practice.

Many of you may already be familiar with Dr. Jake Fratkin, however, for those of you who aren’t, let me tell you a little about him.

Blue bar

 

Biography

Jake Fratkin2Dr. Jake Paul Fratkin is a a Doctor of Oriental Medicine. He has been in practice for 33 years, and specializes in Japanese meridian balance acupuncture and Chinese herbal medicine.  

He follows evidence-based Functional Medicine, with its emphasis on physiology, biochemistry, laboratory testing and the use of nutritional medicine. In all respects, he is a practitioner of natural and alternative medicine. He specializes in internal disorders, infections and pediatrics.

Because natural medicine promotes healing rather than control or suppression of symptoms, his success rate in general is 85% or higher. The internal disorders that he treats include respiratory and gastrointestinal ailments, skin problems, allergies, fatigue and low immune function.

He also treats cancer patients for the side effects of medical therapy, and to enhance immune function and vitality.

Accomplishments

  • Jake is the recipient of 1999 Acupuncturist Of The Year, AAAOM (American Association of Acupuncture and Oriental Medicine)
  • 2006 Teacher Of The Year, AATAOM (American Association for Teachers of Acupuncture and Oriental Medicine)
  • Author, Chinese Herbal Patent Medicines: The Clinical Desk Reference

History

Jake Paul Fratkin, OMD, L.Ac. trained in Korean and Japanese acupuncture since 1975, and Chinese herbal medicine since 1982. He spent a year in Beijing hospitals specializing in internal disorders and pediatrics.

Dr. Fratkin is the author of Chinese Herbal Patent Medicines, The Clinical Desk Reference, a compendium of 1250 Chinese herbal products available in the United States, and the editor-organizer of Wu and Fischer’s Practical Therapeutics of Traditional Chinese Medicine, Paradigm Publications, 1997.

He is the originator and program director for the Chinese herbal medicine programs at Bastyr University, Seattle (1984-1986), and Southwest Acupuncture College, Santa Fe (1986-1990).

Blue bar

 

Now that you know a little about him I want to share with you an excerpt from his seminar. Click on the Video below to watch the 6 minute segment. It’ll be well worth your time.

In the video, he makes a number of BOLD statements regarding the nature of TCM.

 

Jake Fratkin Video clip

 

The Meridian diagnostic equipment he uses, recommends, and is demonstrating is the AcuGraph System.

His complete training program can be purchased for online streaming or we’ll send DVDs. By the way, you receive 12 CEUs with the completion of Dr. Fratkin’s course…which is awesome!

Here’s the link: Clinical Applications of Meridian Diagnostics

I’d like to know YOUR thoughts regarding his comments and what YOU specialize in.

Share your comments below.

 

Alan Thumbnail

 

Alan Gifford, MS
Practice Coach
Miridia Technology
#acupromoter

Laser Case Study Winner – 3rd Place

datePosted on 14:42, September 30th, 2014 by Dr. Larsen

3rd place ribbonWe had wonderful responses to our laser case study contest, and I’m pleased to announce the winners. There were lots of great entries, and deciding on the winners wasn’t easy. But Kimberly made me buy her lunch, we talked it over, (OK, even argued a bit) and came up with three truly outstanding cases.

Here they are:

Third Place: The Scar that Wouldn’t Heal by Martha Hall, L.Ac.

Second Place: She Walked without her Walking Sticks by Debra M. Ashcraft, MD

First Place: I Gave Her My Laser…You Would Have Too! by Jackie Victor, BSc, DNM, R.Ac., N.D.

So what did they win?

Read the rest of this entry »

123... 282930Next