The results are in from the auriculotherapy survey, and I’m stunned.
We received 546 survey responses. That’s far more than I expected, but the results themselves are even more stunning…
—Warning— Stastics follow. If you don’t want to read the statistics, feel free to scroll down to the summary.
First, more than 30% of respondents use auriculotherapy on less than 1 patient out of every 10 they see. More than half of respondents use it on less than 25% of their patients. Interestingly, on the opposite end of the spectrum, there are even more significant results: 25% of all respondents use auriculotherapy on virtually every patient (90% of patients or more).
This means that by far, the bulk of practitioners are on one end of the spectrum or the other. Either they know how to use it and they use it a lot, or for one reason or another, they have a reason not to use it much at all.
Frankly, I was not surprised to find that this held true with our middle two questions. When asked why a practitioner did not use auriculotherapy more, the reasons were plentiful. Big scores went to “It’s hard to know which points to use” and “I don’t see many conditions that can be treated with auriculotherapy.”
Very few respondents said they “don’t know how”, that “it doesn’t work”, or that “their patients don’t like it.” 35% of all respondents (that’s nearly 200 practitioners) typed a response in the “other” category. My favorite response here was “The books I have on auriculotherapy show the point(s) in different places even far away from one presentation to another, which makes me unsure where the point really is.”
When asked what conditions are most often treated, there was not a single standout answer. Every condition that was listed received significant votes, and there was not a single condition that was picked as the most common one for auriculotherapy treatment. 90% of respondents use auriculotherapy for at least one condition, and auriculotherapy is effective for just about every condition you encounter.
Learning just how much it’s used (more than 90% of practitioners use it), and how effective it is for all kinds of conditions (every condition was frequently selected as treatable with auriculotherapy), I was really surprised to see the results from the last question of the survey. When it comes to practice income from auriculotherapy treatments, almost 70% of practitioners respond that they receive 10% or less of their total practice income from auriculotherapy. Interestingly, there were a relatively high number of practitioners who responded that 90% or more of their practice income comes from auriculotherapy treatments.
It’s abundantly clear to me now that practitioners who have figured out auriculotherapy use it a lot, they use it for EVERY condition and virtually every patient they see, and it really boosts their bottom line as it accounts for a very significant increase in income. In fact, some practitioners don’t use any treatment other than auriculotherapy, and they generate 100% of their practice income from it.
Now what I want to know is… What is the secret? What’s the difference between the majority of practitioners who have excuses not to use it, and those who do use it with great results and are richly rewarded for it?
As always, I appreciate your comments below.