Today’s blog entry is really more of a mini-survey. Let me explain.
As professionals, we all tend to gauge our equipment investments based on the potential return on those investment. We buy new equipment, take training courses, select our office location and furnishings, and pretty much make most business decisions based on the bottom line. And this is as it should be. Can I make more money if I do, or learn, or purchase the item in question?
Now, I know there are many (if not most!) among us who entered the healing arts for very altruistic reasons. We genuinely love others and want to help them–and sometimes we even tend to bristle at the thought of asking for payment in return. The most extreme examples I’ve seen are those who refuse to name any price at all for the services they provide, but rather collect “donations” of whatever the patient feels the services are worth. (And from what I’ve seen, they struggle mightily to make ends meet.)
But the reality of the situation is that we can’t help anyone if we can’t stay in business. An acupuncture business is still a business, and there must be more coming in than there is going out, or the business will cease to exist and nobody will be helped. Furthermore, I really believe patients NEED to pay for the services they receive so they are emotionally and financially invested in a good outcome. Patients don’t tend to value “free” services the same way they value services that cost a reasonable fee.
I think it’s wonderful that it’s possible to make a living while doing something we love, and helping others at the same time. I hope you feel the same way.
So in the spirit of helping each other by sharing information, here are 2 questions I’d like you to answer:
1. How much do you charge for an AcuGraph exam?
2. How often do you perform the exam?
I get asked these two questions by nearly every new AcuGraph purchaser–and they’re good questions.
I’ll start the ball rolling by sharing my own information: I sold my practice 2 years ago, but when I was practicing I charged $60 for a treatment, which included the AcuGraph exam. I ran a straight cash practice only, and accepted no insurance whatsoever. I generally graphed on every visit, though sometimes I would graph every other visit. I’ll add that, despite not accepting any insurance, I had a waiting list practice and was very busy and happy.
So what about you? How much and how often?
Hit the “Add Comment” button and let us all know.