{"id":5066,"date":"2016-06-06T06:00:45","date_gmt":"2016-06-06T12:00:45","guid":{"rendered":"http:\/\/www.miridiatech.com\/news\/?p=5066"},"modified":"2018-05-28T04:32:30","modified_gmt":"2018-05-28T10:32:30","slug":"tradition-vs-technology-3","status":"publish","type":"post","link":"https:\/\/www.miridiatech.com\/news\/2016\/06\/tradition-vs-technology-3\/","title":{"rendered":"Is &#8216;Acupuncture Technology&#8217; still an Oxymoron Idea?"},"content":{"rendered":"<blockquote><p><em>\u201cPeople love [AcuGraph], it gets you patients, and potential clients love the charts and insights into their health. But\u2026\u201d<\/em><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"phonebooks\" src=\"http:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2012\/04\/phonebooks.jpg\" alt=\"\" width=\"224\" height=\"224\" \/><\/p>\n<p>I was cleaning my home office not long ago, and you\u2019ll never guess what I found: A phone book. The Yellow Pages, in fact. Remember those?<\/p>\n<p>I frankly didn\u2019t know I still had a phone book in the house, and was not at all surprised to find that this particular example was out of date\u2013by a couple of years. Into the recycle bin it went.<\/p>\n<p>And that got me thinking\u2026<\/p>\n<h3><strong>Years ago, when \u201cAcupuncture Technology\u201d was just a concept<\/strong><\/h3>\n<p>When I started Miridia Technology 14 years ago, \u201cAcupuncture Technology\u201d was pretty much\u00a0oxymoron. Sure, there were a few electric stim devices around, but for the most part, you could practice acupuncture with nothing but your hands and some needles. I knew of practitioners who, literally, didn\u2019t own a computer, and frankly didn\u2019t see any need for one.<\/p>\n<p>All you needed was a source of patients, and that source was generally the yellow pages. Place an ad, get some calls. The more expensive the ad, the more calls, right?<\/p>\n<p>A lot changes in 14 years though.<\/p>\n<h3><strong>In today\u2019s world\u2026<\/strong><\/h3>\n<p>Having a successful acupuncture practice means:<\/p>\n<ul>\n<li>Having a website<\/li>\n<li>Facebook page<\/li>\n<li>Twitter account<\/li>\n<li>Patient management software<\/li>\n<li>Blog or newsletter<\/li>\n<li>Accounting software<\/li>\n<li>Reference software<\/li>\n<li>And\u2013possibly\u2013even a Yellow Pages ad.<\/li>\n<\/ul>\n<h3><strong>Did acupuncture change?<\/strong><\/h3>\n<p>No. Frankly, you could still practice acupuncture with nothing but your needles and your hands.\u00a0Unfortunately, some practitioners and even some schools, still struggle under this model. \u201cIf you get results,\u201d says the conventional wisdom, \u201cyou\u2019ll always have a full practice.\u201d<\/p>\n<p>It\u2019s really too bad it doesn\u2019t work that way any more. Wouldn\u2019t we all love to just focus on patient care and leave the rest to take care of itself?<\/p>\n<p>Of course, we all know that if we expect to find new patients, keep contact with our existing patients, play a role in our community, receive a paycheck, pay taxes, track inventory, or keep good patient records, technology is a must.<\/p>\n<h3><strong>And this brings me to the point&#8230;<\/strong><\/h3>\n<p>In a recent acupuncture news group exchange, I read with interest as an acupuncturist touted all the benefits of <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.acugraph.com\/\">AcuGraph<\/a><\/span>:<\/p>\n<blockquote><p>\u201cPeople love it, it gets you patients, potential clients love the charts and insights into their health.\u201d But, she noted, \u201cIt costs about 2 grand.\u201d<\/p><\/blockquote>\n<p>Yes it does.<\/p>\n<p>My first Yellow Pages ad cost nearly TEN grand for the year. That\u2019s almost a thousand dollars per month for an ad I couldn\u2019t change or update for a year. It did almost nothing to get me clients, but I was scared to death of canceling it.<\/p>\n<p>After all, it\u2019s the Yellow Pages. What else is there?<\/p>\n<p>Isn\u2019t technology wonderful?<\/p>\n<h4><a href=\"https:\/\/www.acugraph.com\/demonstration\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-16631 alignright\" src=\"http:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2016\/04\/CTA-for-video-300x45.png\" alt=\"CTA-for-video\" width=\"300\" height=\"45\" srcset=\"https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2016\/04\/CTA-for-video-300x45.png 300w, https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2016\/04\/CTA-for-video-768x114.png 768w, https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2016\/04\/CTA-for-video-660x98.png 660w, https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2016\/04\/CTA-for-video.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>If you are not convinced enough how technology can help in your practice why not watch the AcuGraph Video demonstrations. What have you got to lose?<\/h4>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cPeople love [AcuGraph], it gets you patients, and potential clients love the charts and insights into their health. But\u2026\u201d I was cleaning my home office not long ago, and you\u2019ll&#8230;<\/p>\n","protected":false},"author":3,"featured_media":5001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,116,55,31,3],"tags":[174,45,121,172,173,153],"class_list":["post-5066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acugraph-4","category-marketing-2","category-practice-management","category-products","category-practice","tag-acugraph-in-practice","tag-acupuncture-marketing","tag-acupuncture-technology","tag-advertising","tag-practice-marketing","tag-yellow-pages-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is &#039;Acupuncture Technology&#039; still an Oxymoron Idea?<\/title>\n<meta name=\"description\" content=\"When I started Miridia Technology 14 years ago, \u201cAcupuncture Technology\u201d was pretty much oxymoron. 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