{"id":4014,"date":"2012-02-20T13:01:00","date_gmt":"2012-02-20T20:01:00","guid":{"rendered":"http:\/\/www.miridiatech.com\/news\/?p=4014"},"modified":"2018-04-04T05:39:09","modified_gmt":"2018-04-04T11:39:09","slug":"no-cost-marketing-that-works","status":"publish","type":"post","link":"https:\/\/www.miridiatech.com\/news\/2012\/02\/no-cost-marketing-that-works\/","title":{"rendered":"No Cost Marketing that Works!"},"content":{"rendered":"

For the past 2 weeks, I\u2019ve collected data and asked questions designed to get you thinking about the kind of practice you want to build. Did you do the assignments? I wouldn\u2019t be surprised if you \u201cintended to,\u201d but with your busy schedule, you didn\u2019t get them done (don’t you hate homework!). Well, I\u2019m going to move on. However, those exercises are still valuable to do\u2026kind of like giving your practice a regular \u201cexam.\u201d We tell our patients that a regular exam will keep them healthy and avoid major problems. Are our practices any different?<\/p>\n

So, let\u2019s review the results of the survey and consider some information and tools that will help. I asked: \u00a0What are the three biggest challenges in my practice? \u00a0<\/strong>The following responses demonstrate the seriousness of the situation:\u00a0\u00a0\u201cReduced income and possible closure if the trend continues,\u201d “New Patients, more referrals, loyal patients,” “Paying overhead, attracting new patients, getting Dr. referrals,” \u201cKeeping my practice afloat, keeping patients and getting paid.\u201d \u00a0<\/em>The three most common responses are ranked as follows:<\/p>\n

    \n
  1. \u00a0Attracting New Patients<\/strong><\/li>\n
  2. \u00a0Patient Retention<\/strong><\/li>\n
  3. \u00a0Getting Referrals<\/strong><\/li>\n<\/ol>\n

    Today let\u2019s work on #1…everyone’s biggest challenge!<\/strong><\/p>\n

    Getting New Patients
    \n<\/strong><\/h4>\n

    Marketing healthcare services can be challenging. Especially since 80% of Acupuncturists have NO marketing budget. The 20% that do are spending, on average, just $250 a month on marketing. The rule of thumb is to dedicate 10% of your monthly gross revenue on marketing. The hard part is generating enough money to be able to pay your overhead and still have 10% to invest in NEXT month\u2019s marketing budget! So let\u2019s focus on a zero cost marketing method called \u201cExpert Marketing!\u201d<\/p>\n

    \"\"<\/a>
    Be the Expert in your community!<\/figcaption><\/figure>\n

    Here\u2019s how it works. First, identify organizations. Second, call and ask to speak with the appropriate person.\u00a0The following organizations are looking for Experts to address\/teach their members and customers.<\/p>\n

    \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Organization – Contact<\/strong><\/h4>\n