{"id":15838,"date":"2015-03-12T11:13:00","date_gmt":"2015-03-12T17:13:00","guid":{"rendered":"http:\/\/www.miridiatech.com\/news\/?p=15838"},"modified":"2018-05-27T20:06:31","modified_gmt":"2018-05-28T02:06:31","slug":"what-is-the-value-of-your-solution","status":"publish","type":"post","link":"https:\/\/www.miridiatech.com\/news\/2015\/03\/what-is-the-value-of-your-solution\/","title":{"rendered":"What is the Value of YOUR Solution?"},"content":{"rendered":"<p><span style=\"color: #008000;\"><strong>The Value of the Solution<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-15841\" src=\"http:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2015\/03\/solutions-1.gif\" alt=\"solutions (1)\" width=\"311\" height=\"233\" \/><\/strong><\/span><\/p>\n<p>This is part 3 of my 6 part series. If you missed part <span style=\"text-decoration: underline;\">One<\/span> or <span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"http:\/\/wp.me\/pA5CI-43f\" target=\"_blank\" rel=\"noopener\">Two<\/a><\/span>.<\/span>..just click and catch up!<\/p>\n<p><strong>Okay&#8230;let&#8217;s continue:<\/strong>\u00a0If customers in ANY business ONLY pay for solutions to problems that matter to them, it\u2019s time to ask yourself what problems you solve. Do you:<\/p>\n<ul>\n<li>Get people out of pain?<\/li>\n<li>Help couples conceive a child when they are having trouble doing so?<\/li>\n<li>Eliminate the misery of allergies?<\/li>\n<li>Help people with digestive issues return to normal function?<\/li>\n<li>Help injured people heal more quickly and more completely?<\/li>\n<li>Guide people to a long-term, healthy lifestyle, adding years to their lives?<\/li>\n<li>Improve athletic performance?<\/li>\n<\/ul>\n<p>As you can see, you potentially solve many, many important problems. And these solutions are what matters to your customers. Therefore, these solutions are what you must sell.<\/p>\n<p><strong>This is the first part of the marketing equation. \u00a0<\/strong><\/p>\n<p>Being an acupuncturist puts you in a great position because you can CHOOSE which problems you like to solve. Which are you best at? Do you enjoy treating sports injuries? Internal disorders? Female issues? Fertility? Musculoskeletal pain? Emotional issues? Digestive problems? Seasonal illnesses? Go with your strengths and interests.<\/p>\n<p>Don\u2019t worry. You won\u2019t end up only treating one or two things. But you WILL start by marketing only one or two things. It will grow from there.<\/p>\n<p><strong>W<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-15216\" src=\"http:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2014\/12\/Woman-smiling4.jpg\" alt=\"200299066-001\" width=\"243\" height=\"335\" srcset=\"https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2014\/12\/Woman-smiling4.jpg 504w, https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2014\/12\/Woman-smiling4-217x300.jpg 217w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/>ho Needs You Anyway?<\/strong><\/p>\n<p>OK, if you\u2019ve selected a couple of problems you are good at solving, the next task is to decide WHO has those problems. But let\u2019s be more specific. You need to decide not just who has the problems you solve, but who needs solutions badly enough to pay for the solutions?<\/p>\n<p>Another way to look at it is, who needs your solution badly enough that they\u2019ll be willing to let you stick needles in their skin, and pay you for doing so, all in hopes of solving their problem?<\/p>\n<p><strong>These are your future patients. These are your customers. And trying to market to anyone else is a waste of time and money.<\/strong><\/p>\n<p>So, who are these people? Can you develop a mental sketch of these ideal patients with ideal problems? Who are they? How does their problem affect them? Does it change their personal life? Their work? What are they already doing to try to solve their problem?<\/p>\n<p>What do they read? Who do they talk to? Who do they trust to give them good advice? What would solving their problem mean to them? Who influences their decisions?<\/p>\n<p>You need to put some serious thought into this so you know how to approach these people when the time comes.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14375\" src=\"http:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2014\/08\/1667x2220-Smiling-group-768x1024.png\" alt=\"1667x2220 Smiling group\" width=\"335\" height=\"447\" srcset=\"https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2014\/08\/1667x2220-Smiling-group-768x1024.png 768w, https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2014\/08\/1667x2220-Smiling-group-225x300.png 225w, https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2014\/08\/1667x2220-Smiling-group.png 1667w\" sizes=\"auto, (max-width: 335px) 100vw, 335px\" \/>Why You?<\/strong><\/p>\n<p>You solve problems. You\u2019ve considered who has the problems you can solve. Now it\u2019s time to put together the third part of your marketing equation.<\/p>\n<p>Why should someone choose your solution over the others available? Think about that for a minute. How many of your patients end up in your office because they\u2019ve tried everything else and nothing worked?<\/p>\n<p>This means you\u2019re the LAST resort. Is that what you want to be?<\/p>\n<p>How much better would it be if people thought of you FIRST instead of LAST? In the competitive field of solutions, your marketing task is to clearly communicate WHY your solution to their problem is really the best solution available, and the one they should try FIRST.<\/p>\n<p>I\u2019m sure you can think of ample reasons why your office ought to be the first place your patients turn.<\/p>\n<p><strong>This is the message you MUST communicate clearly.<\/strong><\/p>\n<h2><span style=\"color: #008000;\">Putting it All Together<\/span><\/h2>\n<p><strong><span style=\"color: #ff0000;\">It&#8217;s Finally Time to Define Marketing.<\/span><\/strong><\/p>\n<p>Let&#8217;s review the ground we&#8217;ve covered.<\/p>\n<p>Nobody wants acupuncture. They want a solution to a problem that matters to them. The marketing task is to identify the solutions you offer, the potential customers who need your solution, and why they are best served by selecting your solution from among all those that are available.<\/p>\n<p>Once you\u2019ve clearly and powerfully worked through these ideas\u2014and distilled your message down to focus only on these important points\u2014THEN and ONLY THEN do you consider advertising. Know why? Because NOW you have a message worth spreading.<\/p>\n<h3><strong>Whew. We did it. We defined marketing. Here\u2019s the Equation:<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15849\" src=\"http:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2015\/03\/Marketing-Flowchart-1024x248.jpg\" alt=\"Marketing Flowchart\" width=\"636\" height=\"154\" srcset=\"https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2015\/03\/Marketing-Flowchart-1024x248.jpg 1024w, https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2015\/03\/Marketing-Flowchart-300x73.jpg 300w, https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2015\/03\/Marketing-Flowchart-660x160.jpg 660w, https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2015\/03\/Marketing-Flowchart.jpg 1253w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/p>\n<p><strong>You Can Do This!<\/strong><\/p>\n<p>Now, let\u2019s talk about good news. You can do this. Were you asking yourself the questions I was asking you in the preceding few sections? Did you put some thought into problems? Solutions? Customers? Competition?<\/p>\n<p>If so, you started marketing your practice, just by reading this far and thinking about a few ideas. That wasn\u2019t so hard, was it?<\/p>\n<p>Marketing is the process of working through these questions and determining what message to share, who to share it with, and how to reach them. Advertising is the natural outgrowth of this process, and is the method you use to communicate your highly powerful and targeted marketing message.<\/p>\n<h3><span style=\"color: #ff0000;\"><strong>The Next Steps<\/strong><\/span><\/h3>\n<p>OK, we\u2019ve made some good progress so far. But we\u2019re just getting started. You may have noticed this is just part 3 in a six article series.<\/p>\n<p>In my next article I\u2019m going to take you into the marketing process, step by step, to help you realize your best potential and most powerful message.<\/p>\n<p>Yes, it will be some work. But it will also be time VERY well spent. Best of all, it really won\u2019t take that long; I make it pretty easy.<\/p>\n<p><strong><br \/>\nBTW &#8211;<\/strong> If you are new to my Marketing coaching you&#8217;re probably wondering what this &#8220;AcuGraph&#8221; device is that I often refer to.<\/p>\n<p><strong><a href=\"https:\/\/www.acugraph.com\/demonstration\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16631 alignright\" src=\"http:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2016\/04\/CTA-for-video-300x45.png\" alt=\"CTA-for-video\" width=\"381\" height=\"57\" srcset=\"https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2016\/04\/CTA-for-video-300x45.png 300w, https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2016\/04\/CTA-for-video-768x114.png 768w, https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2016\/04\/CTA-for-video-660x98.png 660w, https:\/\/www.miridiatech.com\/news\/wp-content\/uploads\/2016\/04\/CTA-for-video.png 800w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><\/a>I suggest you take 8 minutes and watch this demo video. <span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.acugraph.com\/demonstration\/\" target=\"_blank\" rel=\"noopener\">Click Here.<\/a><\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">In my next article we&#8217;ll be talking about how technology can help you with marketing ie. the AcuGraph, so be prepared!<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Value of the Solution This is part 3 of my 6 part series. If you missed part One or Two&#8230;just click and catch up! Okay&#8230;let&#8217;s continue:\u00a0If customers in ANY&#8230;<\/p>\n","protected":false},"author":8,"featured_media":15841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,728,391,116,55,31],"tags":[45,220,1179,288,1103,173],"class_list":["post-15838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acugraph-4","category-acugrowth-coaching","category-alan-gifford-ms","category-marketing-2","category-practice-management","category-products","tag-acupuncture-marketing","tag-help-my-practice","tag-patient-marketing","tag-patient-retention","tag-practice-growth","tag-practice-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the Value of YOUR Solution? - Acupuncture Technology News<\/title>\n<meta name=\"description\" content=\"Being an acupuncturist puts you in a great position, because you can CHOOSE which problems you like to solve. 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