{"id":15360,"date":"2015-01-15T12:56:41","date_gmt":"2015-01-15T19:56:41","guid":{"rendered":"http:\/\/www.miridiatech.com\/news\/?p=15360"},"modified":"2018-05-27T19:47:36","modified_gmt":"2018-05-28T01:47:36","slug":"another-thing-they-didnt-teach-in-school-marketing","status":"publish","type":"post","link":"https:\/\/www.miridiatech.com\/news\/2015\/01\/another-thing-they-didnt-teach-in-school-marketing\/","title":{"rendered":"Another Thing they Didn’t Teach in School: Marketing!"},"content":{"rendered":"

\"Juggling<\/a>Is THIS your Dream job? Are\u00a0you doing things you thought you’d never do?<\/h2>\n

You might not have planned on all this “business stuff.”<\/strong><\/h4>\n

You went to school to learn how to provide excellent care. Maybe you felt called, maybe you were simply fascinated. But one way or another, you ended up choosing a career as a healer.\u00a0You probably didn\u2019t plan on a career in marketing.<\/p>\n

Many acupuncturists find themselves struggling to make ends meet. They are capable, committed, even passionate, but also a bit lost when it comes to attracting the patients they need to run a successful practice. They do all the right things, or at least they think they do, but the patients don\u2019t come. Too many of these practices fail; too many good healers are lost to the profession.<\/p>\n

Let\u2019s fix that.<\/strong><\/h4>\n

The first thing you need to realize is that you are running a business. Like it or not, you are a businessperson. If you\u2019re not comfortable with that notion, for whatever reason, you need to change your thinking.<\/p>\n

\"BusinessPerhaps some of us associate business with greed. This is wrong. Business merely means an equitable exchange of value. You provide valuable care, and your patient provides remuneration for that care. It is a fair<\/strong> exchange.<\/p>\n

Furthermore, if the exchange does not happen, you will not be able to provide care for long. In other words, if you can\u2019t make a living from your practice, you can\u2019t help anyone.<\/p>\n

Therefore, no matter how altruistic your motives, your first priority MUST be building a successful practice where you can make a good living. This will enable you to help the most people and do the most good.<\/p>\n

It is your DUTY and your OBLIGATION to be as successful as you can be. If you find you\u2019ve generated a surplus, you can certainly find charitable ways to use it. This is not greed. In fact, it is the opposite.<\/p>\n

OK, comfortable with that concept?\u00a0<\/strong><\/h4>\n

Now, there\u2019s another idea we need to discuss. The most important thing you must do in your business is\u00a0MARKETING.<\/p>\n

Everything else is driven by this function. <\/strong><\/p>\n

Of course you have to do accounting, legal, regulatory, supplies, scheduling, billing, and so on, but if you don\u2019t have patients, none of these things matter. Marketing is job one, now and always.<\/p>\n

Does that make you uncomfortable? It\u2019s OK if it does. By the time this series is over you will have a new perspective!<\/p>\n

Before I go on I should point out Dr. Fratkin’s Special Repo
\nrt<\/strong>\u00a0talks<\/span> about methods and tools that simplify the process of attracting and retaining patients.\"Fratkin_Thumb\"<\/a><\/p>\n

If you missed his guest blog, be sure to catch up here.<\/a><\/span><\/p>\n

You can also download Dr. Fratkin’s complete report –\u00a0Click here<\/span>.<\/a><\/p>\n

In my next blog, I’ll show you how to\u00a0make marketing comfortable, understandable, and easy – Click Here.<\/a><\/span><\/strong><\/p>\n

You really can do this. It\u2019s not as bad as you might fear. In fact, once you understand marketing, you\u2019ll find it can be one of the most rewarding and exciting parts of your practice!<\/p>\n

Until next time…have a great week!<\/p>\n

\"Alan<\/a><\/p>\n

 <\/p>\n

Alan R. Gifford, MS<\/strong>
\nPractice Coach
\n<\/strong>
\n@acupromoter
\n#alangifford
\n#practicecoach<\/p>\n","protected":false},"excerpt":{"rendered":"

Is THIS your Dream job? Are\u00a0you doing things you thought you’d never do? 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