Posts Tagged ‘Trade Show ideas’
Posted on 15:04, March 26th, 2012 by Alan Gifford MS, Practice Coach
You’re busy, I get that. So today’s article is designed to teach you important social media skills that will drive people into your Booth. It should only take 15 minutes, so grab the arms of your chair and hold on!
Tweeting is all about the ‘sound bite.’ So tweet reasons to visit your booth! Let’s run through the basics.
A. Create a Twitter account https://twitter.com/signup. Remember, this is for your business, so tie the name into your business somehow.
Tweet enticements to visit your booth that you are currently sharing via email, direct mail, ads, and the phone. Mention all the great things you will be offering in your booth—show specials, giveaways, contests, new products, special offers and the like. Attendees who receive these messages will want to visit your booth to see your offerings. You can send a few messages a week for a month or two preceding the show.
Pre-Schedule Tweets: Now that you’ve got a lot to say, you don’t want to have to go back to Twitter every hour to send out messages. Fortunately, you don’t have to! There are free, web-based programs such as Hootsuite.com or Tweetdeck.com that allow you to pre-schedule your tweets, even down to a five-minute time block. For our events, we pre-schedule 20-30 tweets starting almost 2 weeks before the show. Remember to adjust for the time difference between your location (where you set up the account) and the local time at the show.
Learn the Hashtag # for Your Show: People are reluctant to use Twitter because it seems to have its own secret code. One of the most important codes is the hashtag. That’s when a person on Twitter includes a pound sign or hash symbol “#” directly in front of a word. That turns that word into a hyperlink that lets a viewer click and see all the recent messages with that same hashtag. So, by including the hashtag of the event you are exhibiting (#NYChealthexpo) you are more likely to be seen by potential attendees. Find the hashtag by going to your show’s website.