Acupuncture Technology News

As you know, I’m always looking for ways to make your practice more efficient and successful. So when I came across a system that helped a local practitioner triple his practice in a few months, I wanted to learn more.

What I found is a truly remarkable approach that’s shown to consistently produce referrals from established relationships–Get serious with this and you can literally see hundreds of new referrals this year. Best of all, it only takes 10 minutes per day.

I know what kind of difference new referrals make in a practice, so I’ve asked the company to give you the chance to try it in YOUR practice at NO COST.

Please accept my gift of a free 30-day trial with 22 Touch (no credit card is required.) 22 Touch is an extremely cost-effective and time-efficient way to automate a high-touch referral system to acquire new patients and build your practice. I highly recommend it.

What would a steady stream of new trusted referrals mean to your practice in 2013?

 
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It’s Saturday morning…and most of us are relaxing after the long week. So WHY are we sending you this email?

In a nutshell…it’s because I want to give you something to ponder and consider before you get caught up in the activities of the work week.

We’ve been working with Practitioners for the past 10 years. We try hard to produce a quality product and deliver exceptional service. I think most of you would agree that we’ve successfully accomplished that goal.

We’ve also heard about your struggles and challenges. We’re not just “business people” that make equipment for the Acupuncture profession. We are a collection of Practitioners that HAVE been and still ARE right there in the trenches with you.

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Hi! Are you enjoying the cooler temperatures? As I write this, we’re enjoying a snowfall. There are tiny little snowflakes gently floating down outside my window.

You might be thinking the picture to the right is a little out of place with snow falling outside, however, now is the time to implement your Weight-Loss Program!

This is part 2 of my Weight-Loss series. In Part 1 I included a spreadsheet matrix for determining your fee structure…Did you look at that? First, you must determine your fee structure. If you missed that discussion, go back and read it real quick!  Click Here! I know it’s a lot to take in, however, the numbers I listed there are the result of ACTUAL weight-loss programs.

Okay, now let’s continue.

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Don’t be SO busy that you forget to complete your CEU credits!   

As an Exercise Physiologist I have to renew mine every 2 years…not long ago I forgot about the CEU requirements! What did I do? Yep, you guessed it, I pleaded, threatened, begged and stomped around like a 5 year old! Did it work? NO…I had to retake the exam!

It would have been MUCH easier to just complete the available online CEU’s!

Learn from my MISTAKE! Order one of our Professional CEU programs today…save $50 by clicking on one of the CEU packages below!

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Hello Friends,

I just got back yesterday from the Pacific Symposium in San Diego. If you haven’t been before, this is a tremendously good symposium and trade show for acupuncture, sponsored by Pacific College of Oriental Medicine (PCOM). I’ve been going every year for quite a few years now, and this year, like all others, was GREAT.

Of course, as a vendor, I mostly spend my time in the vendor area, with all the other booth dwellers. It’s great fun to meet all kinds of practitioners and talk about our products. Our booth is always one of the busiest at the show, as AcuGraph attracts a lot of attention.

This year, as I looked around at all the other vendors, I noticed something interesting. Nearly every vendor there sold what I would consider “Practice Supplies.” This means herbs and needles, mostly, with a few other items mixed in. Of course there were vendors selling various supplements, nutritional products, tools, etc., but again these are all items you either use or sell in the normal course of practice. You use them to treat patients.

What was missing?
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Our offices are located just outside of Boise,Idaho. Boise is a mid-sized metropolis with about 650,000 people. I tell you this to put things into perspective. Last month in the United States, there were over 9 million searches for “how do I lose weight?” In the Boise area, there were 320,000 searches! It’s hard to believe that many people are searching for ways to lose weight. I’m certain your area is similar.

These people are searching for help…and YOU are the best person to help them change their life!

Obesity is a real problem in this country. People are getting desperate and are open to new ideas. When you offer a new approach to weight loss it will attract people who have never considered visiting an acupuncturist.
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When I was seventeen, I decided to study Tae Kwon Do. I visited several different schools to find a teacher with the “right” philosophy. Some schools were militant, others were “feel good” schools. I was looking for an instructor who would teach me competitive fighting while also teaching me the principles of honor, integrity and self-discipline.

After a week of searching, I walked into a certain DoJang (Dojo) and was met by a small, unimposing Korean man who limped to meet me using a cane. I imagined he was the instructor’s father. He agreed to give me a tour and, as we walked, I explained what I was looking for. He commented on how tall I was, how young and strong. I imagined he was flattering me to entice me to join. (little did I know!)

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I’m sure many of you are into social networking. Did you know Miridia Technology has a Facebook page? Of course we do, because we are THE technology company for acupuncturists–and we love to communicate with our practitioners through modern technology!

I love that I get paid to “socialize” and become friends with our practitioners. I have friends all over the world. It’s so much fun when I go to an acupuncture convention and practitioners come up and introduce themselves! It feels like I KNOW them because we’ve connected via the weekly blog, e-mail or through an Acupuncture Today article. It’s been fun to further connect through our Facebook page as well.

Recently, Dr. Larsen and I were involved in a really big Facebook conversation with a group of acupuncturists who had questions about AcuGraph, its reliability and how it works. This opened up the opportunity to talk to several practitioners who have heard about us, but were not AcuGraph owners.

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Hello Friends,

Early last month, I wrote a blog post about sitting on the fence. I made the case that a large percentage of you still don’t own AcuGraph and probably should. I also pointed out one important reason why you should consider getting down off that fence before you get any more splinters.

Simply put, it was about making more money. An average of 35% more, to be precise, based on real numbers from hundreds of real practitioners who took our survey.

Great idea, right? Who wouldn’t want to make more money?

Well, as it turns out, money isn’t the answer to everything. In fact, for some of us, it’s not about the money at all. 

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Do you get referrals from chiropractors? If not, then you are missing out on a valuable referral source. I actually get quite a few each month. This may sound surprising, but I really do.

Most chiropractors are obviously capable of taking care of musculoskeletal pain conditions on their own, so why would they refer patients to, ME, the acupuncturist?

A few weeks back, I shared a blog post entitled: Building Bridges. In this post, we talked about building relationships with medical doctors in your community. Today, I’m going to talk about an EASY way to build a bridge between your office and the chiropractic office down the street.

Developing a relationship with chiropractors can be tough for acupuncturists because both practitioners treat a lot of the same musculoskeletal type conditions. I’ve figured out how to create a mutually beneficial relationship between acupuncturists and chiropractors that works REALLY well.

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If this ad were for a real position, would it apply to you?

Wanted: Successful Acupuncturist

Seeking well-educated, charming, and nicely groomed acupuncturist who gets good results. Must have good communication skills and polite bedside manners. Practical experience in the field of bridge building is a MUST.

Why does an acupuncturist NEED experience building bridges? The bridge I am referring to does not involve an engineer or require a hammer and nails. A bridge connects two environments or reduces the distance between them. I am talking about bridging the gap between Eastern and Western medical practitioners.

In 2002, the Journal of American Medical Association (JAMA) produced a research article entitled:

“Physicians Want Education About Complementary

and Alternative Medicine to Enhance Communication With Their Patients.”

Some interesting statistics came from this study:

• 76% of patients are using complementary and alternative medicine (CAM)
• 59% of patients ask their physicians about specific CAM treatments
• 48% of physicians have recommended CAM treatment
• 84% of physicians thought they needed to learn more about CAM to adequately address patients’ concerns

A few things really caught my attention:

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Isn’t it exciting? After all of the vacations, reunions and hot summer days…the kids are now heading back to school! Even if you don’t have kids, or they are grown, Back to School brings a collective sigh of relief since that’s when patients return to their normal schedule and practices become busy again.

As we contemplate our kids going back to school, we mentally start the checklist of the things we want to accomplish before the end of the year (because we know year-end will be here sooner than we realize!).

Here are 3 things you can do to make this your best year ever!

1. Increase the number of new patients you see.

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I hope you had a great weekend! My Saturdays are filled with projects around the house. My kids will tell you that if there’s nothing that needs to be done, I’ll create a project! (They’re not always happy about that!) I find it rewarding, and actually relaxing, to spend a day building things with my hands.

This past weekend, my goal was to build shelves in the garage. As I began the project, I realized that I had to have a clear idea of what I wanted to build…a vision of how the shelves would look. Next, I had to create a plan for building the shelves, complete with drawings and measurements, followed by a shopping list of materials needed.

Once I had the plan drawn up, I was ready to run down to the hardware store and get the material. The actual cutting and assembly of the shelves took very little time compared to the planning, drawing and measuring! I was careful in the planning stage, so the assembly went smoothly and the end result was just what I wanted!

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How is your practice doing? Summertime is slow for many practitioners, which makes it the perfect time to reflect on the past six months and evaluate what’s been working…or not!

Your vision certainly includes financial success for your practice. Let’s work together to calculate your patient Attrition/Retention rate and improve your bottom line!

What do the numbers tell us?

How many patients do you have listed in your database? How many do you see regularly? How many do you see once or twice, and then never again? Your answer to these questions will help us know where to begin. 

Unless your new-patient flow is greater than your attrition rate (patients leaving the practice), your practice cannot grow. No doctor knows her exact attrition rate because most patients change practitioners without letting you know. Patients also move and some pass away.

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If you grew up in the United States, you probably watched TV shows that centered around a medical doctor…the “Family Practitioner!”  Do you remember: Ben Casey MD, Marcus Welby MD, Trapper John MD, Quincy ME, Dr. Quinn Medicine Woman? The episodes focused on the relationship the doctor developed with the patients and their families. For nearly a century the term MD was synonymous with “Family Practice” in the minds of Americans.

Then, there was a shift away from the Family Practice to the Hospital.

This change was led by the enduring success of the soap opera General Hospital. Here are just a few more you may have seen: The Bold Ones, The New Doctors, Emergency!, Doctors’ Hospital, St. Elsewhere, Doogie Howser, Chicago Hope, ER, Strong Medicine, Crossing Jordan, House, Grey’s Anatomy, Scrubs.

Specialization Begins...

This shift was followed by a continued glamorizing of the medical specialist with shows like Nip/Tuck, CSI, and Body of Proof.